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July 5, 2007
PEPSICO LIVE EARTH CAN : GlobalGiants.com
Photo: A commemorative Live Earth Pepsi can designed by musical artist and producer Pharrell Williams will be distributed at the Live Earth New York concert at Giants Stadium this Saturday. There are currently 500 million Pepsi Live Earth cans available in stores across the USA. (PepsiCo)
PepsiCo will shine a spotlight on recycling at the Live Earth New York concert this Saturday at Giants Stadium. The company will make it easy for people to recycle their bottles and cans while offering information about how they can make recycling a part of their everyday lives.
Soft drink bottles and cans are the most recycled packages in America. Since 1990, more than 150 billion Pepsi containers have been recycled. According to the Aluminum Association, Can Manufacturers Institute and Institute of Scrap Recycling Industries, recycling 40 aluminum beverage cans has the energy-saving equivalent of one gallon of gasoline. In 2006, Americans recycled enough aluminum cans to conserve the energy equivalent of over 15 million barrels of oil.
Live Earth is a monumental music event that will bring together more than 2 billion people on July 7, 2007 to combat the climate crisis. Live Earth will stage concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg, Hamburg, and will feature a mix of both legendary music acts like The Police, Genesis, Bon Jovi and Madonna with the latest headliners like Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson.
Live Earth's 24 hours of music across 7 continents will deliver a worldwide call to action and the solutions necessary to answer that call. |GlobalGiants.com|
Edited & Posted by the Editor | 11:18 AM | Link to this Post
