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October 27, 2007
Coca-Cola Company helps in the restoration of the birthplace of the Olympic Games
Photo: Athens, Greece, October, 24 2007 -- Dominique Reiniche (L), president of The Coca-Cola Company's European Union Group, presents a check for US $2 million to Minoas Kyriakou (R), president of the Hellenic Olympic Committee, to aid in the restoration of its site in Ancient Olympia, the birthplace of the Olympic Games. The site was severely damaged by the forest fires in Greece this past summer. The Coca-Cola Company is the longest continuous supporter of the Olympic Games in a partnership that dates to 1928.
Photo: Forest area around the Pierre de Coubertin monument. Ancient Olympia, Greece -- A donation of US $2 million from The Coca-Cola Company will help restore the forest area around the Pierre de Coubertin monument, a tribute to the founder of the modern Olympic Games. The site, on the grounds of Ancient Olympia where the Olympic Games were first held, was severely damaged by the forest fires that scorched Greece over the summer. |GlobalGiants.com|
Edited & Posted by the Editor | 7:48 AM | View the original post
Mercedes-Benz Introduces Sound Logo
Photo: Hans Tempel, President and CEO of DaimlerChrysler Japan and Dr. Dieter Zetsche, Chairman of the Board of Daimler AG and Head of Mercedes-Benz Cars at the October 2007 Tokyo Motor Show.
Acoustic logo to enhance new brand image:
Stuttgart - As part of its new brand image, Mercedes-Benz is, for the first time, introducing an "acoustic trademark": the new sound logo, which will be used in all ad broadcasts starting on November 1, 2007.
Combined with a new film fade-out, the distinctive sound serves to focus attention more sharply on the star as the Mercedes-Benz trademark.
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"Our new sound logo is going to make the Mercedes-Benz brand not only visually, but also acoustically distinctive, and thus more quickly recognizable," said Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. |GlobalGiants.com|
Edited & Posted by the Editor | 7:06 AM | View the original post
