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October 27, 2007

Mercedes-Benz Introduces Sound Logo

Photo: Hans Tempel, President and CEO of DaimlerChrysler Japan and Dr. Dieter Zetsche, Chairman of the Board of Daimler AG and Head of Mercedes-Benz Cars at the October 2007 Tokyo Motor Show.

Acoustic logo to enhance new brand image:

Stuttgart - As part of its new brand image, Mercedes-Benz is, for the first time, introducing an "acoustic trademark": the new sound logo, which will be used in all ad broadcasts starting on November 1, 2007.

Combined with a new film fade-out, the distinctive sound serves to focus attention more sharply on the star as the Mercedes-Benz trademark.

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"Our new sound logo is going to make the Mercedes-Benz brand not only visually, but also acoustically distinctive, and thus more quickly recognizable," said Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. |GlobalGiants.com|

Edited & Posted by the Editor | 7:06 AM | Link to this Post

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