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October 7, 2007
Launch Party for the New Chloe Fragrance: Chloe Eau De Parfum
PHOTO: CHLOE EAU DE PARFUM PARTY, PARIS.
PARIS, Oct. 7 -- On Saturday, October 6, 2007, the Coty Prestige fragrance company organized a major event at the Hotel de la Monnaie in Paris to present the new Chloe fragrance to the international press, VIPs and trendsetters from all over the world.
PHOTO: CHLOE EAU DE PARFUM PARTY, PARIS - CLEMENCE POESY, MICHELE SCANNAVINI (PRESIDENT COTY PRESTIGE) ANJA RUBIK, RALPH TOLEDANO (CEO OF CHLOE), CHLOE SEVIGNY.
Michele Scannavini, President of Coty Prestige, and Ralph Toledano, CEO of Chloe, welcomed almost 800 people to the Hotel de la Monnaie, redecorated for the occasion in the style of the new fragrance.
PHOTO: CHLOE EAU DE PARFUM PARTY, PARIS - ENGLISH SUPERMODEL LILY COLE
The three muses from the advertising campaign also attended the party: French actress Clemence Poesy, on the big screen shortly in the new film by Martin McDonagh, In Bruges; American actress Chloe Sevigny, starring in the series Big Love; and finally, Anja Rubik, top model who can also be spotted in the Chloe fashion campaigns.
PHOTO: CHLOE EAU DE PARFUM PARTY, PARIS - LUDIVINE SAGNIER AND JULIE DEPARDIEU.
The highly awaited fragrance was showcased in a room reserved only for women, who were able to discover the fragrance with its powdery rose notes. They were also invited to have their photos taken in a setting that evoked the advertising campaign. The guests included Lily Cole, Mary-Kate Olsen, Aure Atika, Ludivine Sagnier, Ellen von Umverth, Joey Starr, Julie Depardieu.
Chloe Eau de Parfum will be available in February 2008. Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry. |GlobalGiants.com|
Edited & Posted by the Editor | 9:21 AM | Link to this Post
