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October 15, 2007
Living smart: 'smart' bolsters market launch in the US with a unique concept in L.A.
Venice Beach/Los Angeles, CA., October 15, 2007 -- An exclusive studio building on Abbot Kinney Boulevard has been transformed into the "smart house", serving as the springboard for the US market launch of the 'smart' car in January 2008.
'smart' has begun preparations in the heart of the hip Venice Beach district, setting up a temporary showroom to demonstrate to customers, journalists and VIPs that the "smart fortwo" is much more than just an "economical, compact, and safe automobile."
"The 'smart' house will present the world and lifestyle of a typical 'smart' driver and convey the intrinsic values of this unique city car, showing visitors that bigger is not always better," says Anders Sundt Jensen, responsible for brand management at 'smart'. "We are putting forward a very personalized brand image, from the interior design to the presentation of the favorite leisure activities of 'smart' drivers and their attitudes to topics like the environment," continues Jensen.
While portraying the vibe of the 'smart' generation, the 'smart house' will also provide product information. Prospective buyers can receive consultation, configure their own 'smart' and take a test drive. Four 'smart fortwos' are on display inside the house. Visitors can reserve their very own 'smart fortwo' on the spot. According to the exhibitors, over 30,000 Americans have already reserved a fortwo on the company's website.
Events relating to the areas of environment and climate protection, music, fashion, fine arts and zeitgeist will fill the 'smart house'. Since 1998, 'smart' has worked in close collaboration with musicians, fashion designers and artists and has been linking itself with innovation, the development of new ideas and unconventional ways of thinking. It is these principles that 'smart' is looking to export to the US before the official sales launch in January 2008.
The 'smart house' on Abbot Kinney Boulevard 1319, Venice Beach, Los Angeles California would remain open from 11 October 2007 to 25 January 2008; Tuesdays to Sundays from 11 a.m. to 9 p.m. |GlobalGiants.com|
Edited & Posted by the Editor | 7:19 AM | Link to this Post
