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January 28, 2008
London celebrates the arrival of the Fiat 500 : GlobalGiants.com
On 21 January the British Airways revealed, in one of its 32 glass cabins, a glittering new Fiat 500. This highly-original initiative was organised by FIAT Group Automobiles UK Ltd to celebrate the launch of the new car on the UK market.
This performance could be followed via a live radio-television broadcast or from a specially dedicated area. It was here that the more than 2000 guests, together with a host of showbiz personalities including Kelly Osbourne, Jade Jagger, Eva Herzigova, Eddie Jordan and Leah Wood, enjoyed the show. But, according to Fiat, thousands of Londoners lined the banks of the Thames next to the Houses of Parliament and Westminster Bridge to see the car fly into the sky over the City.
Andrew Humberstone, CEO of FIAT Group Automobiles UK Ltd, said: «We are really delighted to have been able to give thousands of people a party to remember and the chance to be at the launch of our Fiat 500. We are sure that this car will find a place in everyone's heart with its fascinating style, fuel efficiency, impressive range of safety equipment and its respect for the environment».
Created by the Fiat Style Centre, the new 500 is a small 3-door car. It is 355cm long, 163cm wide, 149cm high, and has a wheelbase of 230 cm. It has been describe as a "cute, playful compact with soft rounded styling." |GlobalGiants.com|
Edited & Posted by the Editor | 12:15 AM | Link to this Post
