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March 24, 2008

New Jersey Tourism's Spring Advertising Campaign: "You Have Arrived"

As Travelers Plan Spring and Summer Itineraries, Multifaceted Campaign Uses Popular GPS Imagery to Spotlight New Jersey's "Great Destinations in Any Direction"


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New Jersey Division of Travel & Tourism debuts the state's new multifaceted Spring advertising campaign today March 24. Two compelling new television commercials take center stage in a media mix featuring radio, billboards and the Internet. The 30-second TV spots go beyond simply suggesting a visit to the Garden State -- they draw viewers in by highlighting New Jersey's signature attractions as well as a sampling of the state's artistic, cultural and historic destinations.


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The campaign, which features images of GPS navigation screens and the familiar "you have arrived" broadcast voice-overs, capture New Jersey's range of experiences -- from bicycling to birdwatching, from starfish to spa treatments.


NJ Tourism Spring TV Commercial


According to the New Jersey Division of Travel & Tourism, viewers will see historic venues such as Red Bank's revitalized Count Basie Theatre, exciting dining and nightlife, and families bonding over Wildwood's exhilarating rides and nostalgic "Doo Wop" culture. New Jersey's great destinations will be splashed across the Eastern seaboard -- from Toronto, Ontario to Roanoke, Virginia, and from Cincinnati, Ohio to Long Island, New York. Drivers will see billboard images of the state's diverse tourism gems -- as colorful GPS screens -- along major thoroughfares. Web surfers can explore online through Internet advertising. And radio listeners will hear "mini itineraries," perfect for a quick getaway. " |GlobalGiants.com|


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Edited & Posted by the Editor | 11:13 PM | Link to this Post






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