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June 10, 2008
Dr Pepper Snapple Group Strikes Energy Drink Market With Venom
Venom Introduces New Re-sealable Aluminum Bottle.
Dr Pepper Snapple Group today introduces Venom, an energy drink for those wanting to experience "thrill seeking adventures". Venom is supposed to provide "hard-core energy" and is available in Black Mamba, regular, and Mojave Rattler, low-carbohydrate/calorie.
"Venom will accelerate Dr Pepper Snapple's entry into the fast growing energy drink market by delivering a jolt of energy in new killer packaging," said Charlotte Dimery, director of marketing for Venom. "Its piercing energy that strikes back in a new re-sealable bottle delivers something new and functional in the competitive energy landscape."
Photo: Dr Pepper Snapple Group, Inc. Makes a Splash on the New York Stock Exchange -- May 7, 2008; Beverage business separated from Cadbury Schweppes plc to become stand alone company.
Venom's 16.9 ounce re-sealable aluminum bottle allows consumers to enjoy the product during multiple occasions, unlike most energy drinks in cans.
The Venom energy blend contains caffeine, l-carnitine, guarana, ginseng and taurine, the hard-core ingredients that consumers are looking for in their energy drink.
Venom Black Mamba and Mojave Rattler will be available at retailers nationwide USA for a suggested retail price of $2.29.
In addition to Venom, the beverage portfolio of Dr Pepper Snapple Group, Inc. includes the flagship Dr Pepper, Snapple, 7UP, Mott's, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose's, Yoo-hoo, Clamato, and Mr & Mrs T. Based in Plano, Texas, Dr Pepper Snapple Group operates 24 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean.
Source: Dr Pepper Snapple Group
|GlobalGiants.com|
Edited & Posted by the Editor | 11:06 AM | Link to this Post
