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August 18, 2008

adidas brand shines at Beijing 2008 Olympics


Adidas


AdidasgolfStella.jpg

Photo: "adidas by Stella McCartney" Spring / Summer 08 Golf


Headquartered in Herzogenaurach, Germany, the adidas Group is one of the global leaders within the sporting goods industry and the adidas brand is one of the leading sports brands in the world. The brand attitude "Impossible is Nothing" drives all brand communication initiatives.

• As the Official Sportswear Partner of the Beijing 2008 Olympic Games, adidas has been outfitting more than 100,000 volunteers, technical officials and staff. adidas has also been providing products for more than 3,000 athletes, 214 federations and 16 National Olympic Committees. In total, adidas is providing more than 3 million pieces of products for the Olympic Games including 43 different athletic shoes for 27 out of 28 sports.

adidas will be the Official Sportswear Partner again for the London 2012 Olympic Games.


Opinion

adidas's Beijing Olympics operation is an extraordinary piece of sponsorship advertising and is the elite launching pad from where it can successfully strike any country, region or sports market it wishes to target worldwide. ©GlobalGiants.Com


Adidas Brand Center

View Larger Picture

Photo: The adidas Brand Center in Beijing.


adidas has opened its largest adidas Brand Center worldwide in Beijing, China, the host city of the 2008 Olympic Games. This adidas Brand Center store is the biggest adidas store worldwide occupying four floors inside the new Sanlitun Village Shopping Center.

"The opening of the world's first adidas Brand Center is another milestone in securing market leadership in China, one of the world's most important markets for the adidas brand," said Erich Stamminger, President of the adidas brand. "The Beijing adidas Brand Center will serve as a role model for our concept stores in key metropolitan cities around the world."

One of the highlights of the new adidas Brand Center is miCoach Core Skills, an interactive zone where customers can utilize innovative adidas technologies that are normally only available in professional level sports facilities. Visitors to the store can test their skills in balance, speed and jump, compare their results to their sporting heroes and get personalized training recommendations based on scientific research, using a number of interactive devices.

The 'Urban' area on the top floor of the adidas Brand Center is a new creative space dedicated to exploring and showcasing exciting trends and ideas in art, music and culture. This area will play host to a series of events, including concerts, art exhibitions, and consumer forums and meetings.

At the center's Olympic Brand Launch Area, consumers can get close and personal with the special products, designs and technologies that adidas has developed for the Beijing 2008 Olympic Games.


View the "Made for Beijing" Footwear from adidas:


Archery

Badminton

Boxing

Cycling

Sprint Demolisher

Discus

Fencing

Football (Soccer)

Handball

High Jump

Hockey

Javelin

Rowing

Rythmic Gymnastics

Sailing

Shooting

Tennis

Volleyball

Weightlifting

Wrestling

Softball Baseball

Table Tennis


|GlobalGiants.com|


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Edited & Posted by the Editor | 10:31 AM | Link to this Post






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