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September 8, 2008

smart USA and Club Monaco launch "Fashion Fleet"


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Photo: smart fortwo designed by Club Monaco.

Targeting the urban professional, global brands Club Monaco and smart USA are jointly advertising their products with the launch of FASHION FLEET: The Ultimate Urban Trunk Show. The fleet showcases a caravan of chic Club Monaco designed smart fortwos and Club Monaco fall fashion.

The Club Monaco smart fortwos, ten in total, feature images from the newly launched Fall 2008 Club Monaco Campaign, shot by renowned photographer Walter Chin as well as the brand's iconic black and white crest.

The smart fortwo is a brand of and is manufactured by Daimler AG. This technologically advanced vehicle achieves 41 mpg on the highway and is an ultra-low emissions vehicle. While Club Monaco is an international retail concept that designs, manufactures, and markets its own Club Monaco clothing, accessories and home collection. Now headquartered in New York City, Club Monaco operates 120 stores worldwide. Club Monaco is a subsidiary of Polo Ralph Lauren Corporation.

"The Fall Collection and campaign were inspired by the idea of the downtown aristocrat who brings uptown elegance a downtown flare." "It's a natural partnership for us and one we feel aligns with Club Monaco's core values -- design, style, and function," says John Mehas, President and CEO of Club Monaco. "Both Club Monaco and the smart fortwo are urban and sophisticated, and are geared toward meeting the needs of the modern consumer -- one who has a versatile and demanding lifestyle, and is looking for affordable luxury."


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Photo: smart fortwo designed by Club Monaco.

FASHION FLEET: The Ultimate Urban Trunk Show is being launched during New York Fashion Week. Club Monaco designed smart fortwo vehicles will cruise New York City streets making stops at the landmark Mercedes-Benz Fashion Week locales. Young professionals will model the 'must have styles' of the season while gifting 75 lucky New Yorkers with iconic pieces from Club Monaco's Fall Collection at each stop. Gifts will include cashmere scarves, sunglasses from the newly launched collection, statement jewelry, small Italian leather goods and the signature Club Monaco houndstooth glove for smart drivers.

"smart USA is excited to partner with Club Monaco for the 2008 Mercedes-Benz Fashion Week activities," says Dave Schembri, President, smart USA. "smart is the brand at home on the streets of New York City providing drivers with urban mobility, great gas mileage and environmental responsibility. The smart fortwo's iconic design also complements the sophisticated style of Club Monaco stores and customers."


"Ten years ago one of the world's most unusual production vehicles was launched on the market. It was new and excitingly different from conventional cars - the smart city coupé, now called the smart fortwo. This extremely compact vehicle had just two seats and measured slightly more than two and a half metres in length. It was also able to fit into parking spaces perpendicular to the flow of traffic and it established its own class. Nevertheless, it took two people and their luggage to their destination very comfortably and with maximum safety. It also had impressively low fuel consumption and minimum carbon dioxide emissions. Even then it anticipated many of today's pressing questions concerning individual mobility and answered them in a unique way. After ten years of production one thing is certain: the idea has caught on. Thanks to technical innovations and a design that combines functionality with joie de vivre, the smart fortwo has become a cult car."

- Daimler AG, Stuttgart Sep 03, 2008

Smart Electric

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Photo: smart ed (electric drive)

And on September 5, 2008, Daimler AG and RWE AG launched the world's largest joint project for environmentally friendly electric cars (see the picture above).


"Before its introduction in January 2008, 'smart fortwo' was unknown in the United States.

Today, this most compact car is firmly establishing itself in the world's largest automobile market.

Almost all American auto reviewers are commenting on it. The dealer network is already in place.

The specialized market for "high-standard two-seater microcars" is automatically being created exclusively for Daimler AG. The German car maker is the solitary player in this American field.

And the way the things are going, 'smart fortwo' is poised to become a Super Brand in the USA."

© GlobalGiants.Com

Also check the following Relevant Posts:

October 17, 2007: "smart fortwo" prepares for its US market launch in January 2008

December 1, 2007: Launch of the smart fortwo in the USA

December 17, 2007: Daimler Chairman Dr. Dieter Zetsche presents smart fortwo to Representatives of U.S. Government and Business

January 14, 2008: Launch of the smart fortwo in the USA

February 24, 2008: Designing of Daimler AG Mercedes-Benz "smart fortwo"


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Edited & Posted by the Editor | 2:33 AM | Link to this Post

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