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February 27, 2009
Elle Macpherson Donates the First Timepiece in the Aspen Jewelry and Watches Collection to Challenge Aspen
Photo: Elle Macpherson donates first Aspen One timepiece collection to charity.
Swiss-based company Aspen Jewelry and Watches has launched Aspen One worldwide, its first luxury timepiece. Aspen One, the limited edition Swiss-made timepiece retailing for US$38,900, is a tribute to Aspen Mountain. The Aspen Mountain Club was the location of the launch event, where model and entrepreneur Elle Macpherson was presented with the diamond version of Aspen One, retailing at US$49,900. With a multitude of press documenting the event, Elle presented the watch as a donation to representatives of two area nonprofits: Challenge Aspen and Aspen Valley Ski and Snowboard Club.
Founder and CEO Rene van Ass stated, "Aspen is internationally known for its natural beauty, perfect slopes and the glamorous appeal of its famous visitors. Aspen is a brand...a very strong brand. Aspen Jewelry and Watches has been granted the worldwide license to use the Aspen name for the collections we are introducing, the first being Aspen One. By marketing this collection, we are marketing Aspen as it is...and what it was. We will emphasize Aspen's rich history and we want people all over the world to fall in love with Aspen even more."
|GlobalGiants.com|
Edited & Posted by the Editor | 10:04 PM | Link to this Post
