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August 14, 2009

FORD INCREASES CAR PRODUCTION, DEMAND FOR ITS FUEL-EFFICIENT VEHICLES GROWS


Ford Chicago Plant

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Photo: Chicago Assembly Plant Celebrates New 2010 Ford Taurus Aug. 4, 2009; (left to right) Jan Allman, Chicago Assembly plant manager, Bob King, UAW vice president, Joe Hinrichs, group vice president, global manufacturing and labor affairs, Ford Motor Company, Pat Quinn, Governor, State of Illinois and Mark Fields, president of the Americas, Ford Motor Company at Chicago Assembly Plant during the 2010 Ford Taurus celebration. Photo by: Sam VarnHagen/Ford Motor Co.


Ford is increasing North American production by another 10,000 units to 495,000 units in the third quarter as it builds more fuel-efficient vehicles to meet "Cash for Clunkers" demand. Ford's planned third quarter production now exceeds year-ago production levels by 18 percent.

Ford, the UAW and suppliers are working together to ramp up production of the Escape small utility vehicle at Kansas City (Mo.) Assembly Plant and the Focus compact car at Wayne (Mich.) Assembly Plant through additional production shifts and increased overtime.

Ford plans to produce 570,000 vehicles in the fourth quarter, a 33 percent increase versus year-ago levels and 15 percent above planned third quarter 2009 levels. The increase represents higher production across a range of cars, crossovers and trucks.

After gaining U.S. market share in nine of the past 10 months and posting a year-over-year sales increase in July, Ford is off to a fast start in August due to continued strong demand for popular new products and the extended "Cash for Clunkers" program.


Ford Fusion

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Photo: The 2010 Ford Fusion Hybrid 1,000 Mile Challenge car in Alexandria, VA. 27, April, 2009. Photo by: Sam VarnHagen, Ford Motor Co.


At its Dearborn Michigan headquarters, Ford Motor Company announced on Aug. 13, 2009 that it is increasing North American production in the third and fourth quarters to respond to growing demand for new Ford products and to ensure dealers are well stocked with fuel-efficient vehicles eligible for the "Cash for Clunkers" program.

Ford is increasing third quarter production by another 10,000 units to 495,000 units primarily to build additional Escape small utility vehicles and Focus small cars, the two most popular Ford vehicles under the federal government's "Cash for Clunkers" program. Ford's planned third quarter production is now 18 percent above third quarter 2008 production levels.

Ford also announced plans to produce 570,000 vehicles in the fourth quarter, 33 percent higher than year-ago levels and 15 percent above the third quarter production plan. The increase represents higher production across a range of cars, crossovers and trucks.


Ford Focus

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Photo: Ford Focus


"Under the 'Cash for Clunkers' program, the Ford Escape and Focus are flying off dealer lots, and we're doing all we can to ensure our dealers are well stocked with the fuel-efficient vehicles that customers really want [and need]," said Mark Fields, Ford's president of The Americas. "We also are planning a significant increase in fourth quarter production compared with last year, continuing to match production to the real demand. We'll need this additional production as even more people are drawn to our high-quality, fuel-efficient lineup, including our newest entries such as the Ford Taurus and Lincoln MKT."

Ford is working closely with the UAW and its suppliers to ramp up production of the Escape and Focus. At the Kansas City (Mo.) Assembly Plant, for example, employees agreed to work Friday and Saturday, Aug. 21-22, during what was a planned shutdown week. In August and September, Ford will build approximately 3,500 additional Escapes.


Ford Fusion Nascar

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Photo: 2009 NASCAR Sprint Cup Series, Sonoma, California , USA, June 20, 2009. Bobby Labonte's Ford Fusion glides through turn 10. ©2009, autostock, USA.


At Wayne (Mich.) Assembly Plant, Ford is increasing Focus production by more than 6,000 units in the third quarter through increased overtime Monday through Friday and adding Saturday production shifts.

"This is a team effort with the UAW and our suppliers to meet the demand for fuel-efficient vehicles," said Joe Hinrichs, Ford group vice president, Global Manufacturing and Labor Affairs. "We asked our union partners to pull out all the stops - overtime, Saturday shifts, working during the shutdown - and they have delivered."


Ford Escape Hybrid

ENLARGE

Photo: 2010 Ford Escape Hybrid: For 2010, Ford Escape Hybrid adds five new features that improve safety, reduce driver distractions and aid drivers. Integrated Blind Spot Mirrors, MyKey™, a Rear View Camera System and Active Park Assist are all now available to Escape Hybrid owners, and Escape Hybrid is one of the first Ford vehicles to feature the latest-generation hands-free SYNC system - now with Traffic, Directions & Information - helping reducedistractions while accessing important route and safety information.


The effort to meet "Cash for Clunkers" demand has required close coordination among Ford's sales and marketing, purchasing, manufacturing and material planning and logistics divisions. While increasing production, Ford also is "reprioritizing" vehicle shipments to ensure that vehicles in high demand, such as the Focus, Escape and Fusion, arrive at dealerships quickly.


Ford Taurus Chicago

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Photo: Chicago Assembly Plant Celebrates New 2010 Ford Taurus August 4, 2009. Photo by: Sam VarnHagen/Ford Motor Co.


"Our carriers have been instructed to load Focus, Escapes and Fusions first," said Ken Czubay, Ford's vice president of U.S. Marketing, Sales and Service. "We want to ensure that dealers have an uninterrupted flow of product, because in many cases, they are selling them as soon as they arrive on the lot."

The fourth quarter production plan represents an increase of 75,000 vehicles versus the third quarter. The increase, which includes several Ford cars, crossovers and trucks, will help Ford rebuild inventories of key products.

"As we gain momentum with strong new products - with top fuel economy, quality, technology and safety - we are in a position to increase our production and deliver profitable growth over time," Fields said.

Source: Ford Motor Company

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Edited & Posted by the Editor | 9:34 AM | Link to this Post






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