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August 19, 2009

Goodyear Assurance Fuel Max Tires Help Couple Shatter Fuel Efficiency Guinness World Record


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Photo: Helen & John Taylor (of Melbourne, Australia), holders of more than 80 fuel economy and driving world records, finish the Goodyear Fuel Max Challenge journey through the United States by crossing the ceremonial finish line at Virginia Tire & Auto in Ashburn, VA. After a three week, 9,505 mile drive touching all 48 contiguous U.S. states, the Taylors arrived Tuesday, August 18, having set a new Fuel Efficiency Guinness World Record of 67.9 mpg, shattering the 58.8 mpg they set last year.

In a display of fuel economy, two drivers from Australia have broken the "48 Contiguous U.S. States Fuel Economy Guinness World Record," driving a car equipped with Goodyear Assurance Fuel Max tires. This three-week, 9,000+ mile drive through all 48 contiguous states in the U.S., showcased the potential fuel savings from the breakthrough fuel-efficient tread compound found in the new tires.

The couple refueled the car at Shell-branded stations along the way. Shell, a global leader in diesel technology, was the fuel sponsor of the Taylor's 2009 Guinness World Record attempt. In the U.S., Shell is the best-selling fuel brand and has the widest availability of diesel.

"While our own testing shows just how fuel-efficient these new tires are, we wanted to provide a real-world example of the difference Fuel Max Technology can make," said Mark Cherveny, Goodyear brand manager, passenger tires. "Helen and John Taylor broke their own world record set last year, using the same car, the same fuel, and traveling the same route. We believe the difference this year is the set of Assurance Fuel Max tires."

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Photo: The Goodyear Tire & Rubber Company Blimp. The Goodyear Tire & Rubber Company has been recognized as America's most respected automotive company by the Reputation Institute (RI) and Forbes magazine. RI's Global Pulse consumer opinion survey measures the overall respect, trust, esteem, admiration and good feelings consumers hold toward the world's largest companies.

Goodyear is one of the world's largest tire companies. It employs approximately 71,000 people and manufactures its products in more than 60 facilities in 25 countries around the world.

|GlobalGiants.Com|


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Edited & Posted by the Editor | 9:01 AM | Link to this Post






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