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— April 2010 —

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April 27, 2010

FIFA World Cup 2010 Official Song: 'Waka Waka (This Time for Africa)' by Shakira




Photo: FIFA and Sony Music Entertainment select "Waka Waka (This Time for Africa)" by Shakira featuring Freshlyground as FIFA World Cup 2010(TM) Official Song.

FIFA and Sony Music Entertainment today announced that Waka Waka (This Time For Africa), written and co-produced by global superstar Shakira, has been chosen as the Official Song of the upcoming 2010 FIFA World Cup(TM) in South Africa.

Shakira is a Colombian singer-songwriter, entertainer and record producer who emerged as a musical prodigy in the music scene of Latin America in the early 1990s.

Based in Zurich, Switzerland, FIFA (Federation Internationale de Football Association) is the world governing body of football, comprising 208 football associations grouped into six confederations. While, Sony Music Entertainment is a wholly-owned subsidiary of Sony Corporation, a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets.

The song will be performed by Shakira together with South African artist Freshlyground at the Closing Ceremony before the FIFA World Cup(TM) Final on July 11 in Johannesburg Soccer City Stadium. All proceeds from the song will benefit FIFA's Official Campaign of the 2010 FIFA World Cup(TM) "20 Centers for 2010."

The song combines Afro-Colombian instrumentation and rhythms with a rousing Soca beat and Southern African guitar. The chorus borrows from a favorite Cameroonian marching chant made popular by the group Golden Voices.


"The Official Song is as much awaited by the fans as the Mascot or the Logo. It is part of the identity of the world's most exciting sport's event. This song is the personification of the African rhythm and identity and sets the pace for this unique event. I am looking forward to hear the song throughout the tournament and watch it performed by Shakira and Freshlyground at the Final," said Joseph S. Blatter, FIFA President.

"I am honored that Waka Waka (This Time For Africa) was chosen to be part of the excitement and the legacy of the 2010 FIFA World Cup," said Shakira. "The FIFA World Cup is a miracle of global excitement, connecting every country, race, religion and condition around a single passion. It represents an event that has the power to unite and integrate, and that's what this song is about."

The song will be launched on April 28, 2010.

Sources: Sony Music Entertainment, FIFA

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Edited & Posted by the Editor | 12:34 PM | View the original post

April 26, 2010

World Premiere Of Disneynature's OCEANS

Disneynature's OCEANS opened on Earth Day, April 22, 2010.







Disneynature, the studio that presented the record-breaking film "Earth," brought OCEANS to the big screen on Earth Day, 2010.

Nearly three-quarters of the Earth's surface is covered by water and OCEANS boldly chronicles the mysteries that lie beneath. Directors Jacques Perrin and Jacques Cluzaud dive deep into the very waters that sustain all of mankind -- exploring the harsh reality and the amazing creatures that live within. Narrated by Pierce Brosnan and featuring spectacular never-before-seen imagery captured by the latest underwater technologies, OCEANS offers an unprecedented look beneath the sea in a powerful motion picture.













All Photos are Copyright © Disneynature.



Photo: (Location: Hollywood, CA, USA.) Maguy Maccario, Vice President of the Prince Albert II of Monaco Foundation-USA; Bob Iger, President and CEO The Walt Disney Company; Pierce Brosnan, the film's narrator; Demi Lovato, who sings the film's theme song; Rich Ross, Chairman of the Walt Disney Studios; Alan Bergman, President of the Walt Disney Studios.

The star-studded blue carpet screening of "Disneynature's Oceans" took place at the legendary El Capitan Theatre in Hollywood. [El Capitan Theatre is a movie palace at Hollywood Boulevard in Hollywood. It serves as the venue for many of Walt Disney Pictures' movie premieres.]

Those present were the film's narrator, Pierce Brosnan; the duo who sing the film's theme song, "Make A Wave", Demi Lovato and Joe Jonas; renowned oceanographer and National Geographic Explorer-in-Residence, Sylvia Earle; the grandson and granddaughter of famed ocean explorer Jacques-Yves Cousteau, Fabien & Celine Cousteau; the world's foremost ocean artist, Wyland; some of the film's crew members; and high-ranking executives from the Walt Disney Company. Representing the Principality of Monaco was Maguy Maccario, vice president of the US chapter of the Prince's Foundation.

Download Educational Activity Guide. This 8-Page Guide can be used to enhance students' scientific and geographic knowledge of Earth's oceans as presented in the new DisneyNature film OCEANS.

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Edited & Posted by the Editor | 5:03 AM | View the original post

April 24, 2010

Fight against Malaria

UN Malaria

UN Malaria


Photo: Public health leaders and dignitaries participate in a reception for the exhibit, Malaria, blood, sweat, and tears held at the United Nations to commemorate World Malaria Day on April 25.

(From left to right)

• Kiyo Akasaka, Under-secretary General, UN Department of Public Affairs;
• Anne M. Veneman, Executive Director, UNICEF;
• Professor Awa Coll-Seck, Executive Director, Roll Back Malaria Partnership;
• United Nations Secretary General Ban Ki-moon;
• HRH Princess Astrid of Belgium, Special Representative of the Roll Back Malaria Partnership;
• Adam Nadel, Exhibition Photographer;
• Sunil Mehra, Executive Director, Malaria Consortium;
• Mikkel Vestergaard Frandsen, CEO of Vestergaard Frandsen, leading producer of mosquito nets;
• Raymond G. Chambers, UN Special Envoy for Malaria.

Malaria is a preventable and curable disease. Yet nearly 850,000 people each year, mainly pregnant women and children, die from it, and half of the world's population, some 3.3 billion people in 109 countries, are at risk of contracting the disease.


• It's also widely recognized that malaria control has a positive impact on all of the United Nations' Millennium Development Goals (MDGs). Fueled by milestones set by the MDGs in 2000, there has been strong international funding and support for malaria prevention programs throughout 2009. A recent report authored by the World Health Organization (WHO) confirmed that this effort has yielded significant successes.

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Edited & Posted by the Editor | 7:40 AM | View the original post

April 19, 2010

City Traffic Management: IBM Helps Stockholm, Sweden, Predict Better Commuting Options


IBM Traffic





Photos: IBM SMARTER ROADWAYS: IBM is creating smarter roadways for cities around the world using streaming analytics. While streaming analytics may seem highly complicated, in reality, it is just a way for people to make sense of all the data in the world in real-time. In the case of traffic congestion, this means better commuting and travel options and better traffic management.


Photo: Dr. Greg Richards, professor of performance management at University of Ottawa Telfer School of Management, discusses the importance of business analytics for the 21st century workforce, Thursday, April 15, 2010, in Ottawa, at the launch of a new international centre of excellence for business analytics announced by IBM and the University of Ottawa.

• IBM has announced a new collaboration with KTH Royal Institute of Technology to give the city of Stockholm residents and officials a smarter way to manage and use transportation.

Researchers at KTH Royal Institute of Technology in Sweden are using IBM’s streaming analytics technology to gather real-time information from the Global Positioning System (GPS) devices on nearly 1500 taxi cabs in the city. They will soon expand to collect data from delivery trucks, traffic sensors, transit systems, pollution monitors, and weather information. The data is processed using IBM’s streaming analytics software, InfoSphere Streams, giving the city and residents real-time information on traffic flow, travel times and the best commuting options.

For example, a resident could send a text message listing their location and desired destination. The technology would instantly process the real-time traffic, rail, and weather information and provide anticipated travel times via car and public transportation, giving people an accurate and instant view of the fastest way to get to their destination.

For the past year, IBM has worked with the city of Stockholm to monitor traffic flow during peak hours. The congestion management system has reduced traffic in the Swedish capital by 20 percent, reduced average travel times by almost 50 percent, decreased the number of emissions by 10 percent, and the proportion of green, tax-exempt vehicles has risen to 9 percent.

The value of InfoSphere Streams is its ability to analyze and integrate any data input continuously: text, voice, images, video, databases, weather reports, news, sounds, market feeds, and application data in real-time. The software automatically determines what information is relevant to solving a particular problem and continually refines results as new data “streams” in giving organizations instant insights.

Harnessing the power of information with real-time analytics is going mainstream. This year alone, more than 1200 exabytes of digital data will be created. Just one exabyte is equal to one trillion novels. From predicting and managing traffic congestion to determine faster routes for commuters — people are seeking ways to turn this explosion of data from a problem into an opportunity.

Additionally, IBM announced a new version of its streaming analytics software that includes enhanced processing speeds of up to three times faster and real-time Predictive Analysis for Data in Motion.

• Streaming analytics software is a part of IBM’s more than $10 billion investment in business analytics, which includes organic innovation and acquisitions. Also, IBM has assembled 4,000 analytics consultants with industry expertise and opened a network of seven analytics centers of excellence.

• Annual Time Wasted by a Commuter in Traffic Jams:

INRIX Traffic Scorecard for USA’s Top 10 Most Congested Cities


City Traffic Management

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April 15, 2010

Nuclear Security Summit 2010

Nuclear Security Summit

Nuclear Security Summit

Nuclear Security Summit

On April 12-13, 2010, President Obama hosted a Nuclear Security Summit in Washington, DC. President Obama invited over 40 nations to participate, representing a diverse set of regions and various levels of nuclear materials, energy, and expertise.

The Summit focused on the security of nuclear materials, leaving other broad topics such as nonproliferation, disarmament, and peaceful nuclear energy to different forums.

Nuclear Security Summit

Nuclear Security Summit

Key Facts about the Nuclear Security Summit

Communiqué of the Washington Nuclear Security Summit

List of World Leaders and Heads of Delegation attending the Nuclear Security Summit

Nuclear Security Summit

Photo: President Barack Obama talks with President Lee Myung-bak of Korea during the first plenary session of the Nuclear Security Summit at the Washington Convention Center in Washington, D.C., April 13, 2010. President Cristina Fernandez de Kirchner of Argentina works at right. (Official White House Photo by Chuck Kennedy).

Hillary Clinton

Photo: Secretary of State Hillary Rodham Clinton and Russian Foreign Minister Sergey Lavrov signed the Plutonium Disposition Protocol on Tuesday, April 13. (State Department Photo by Michael Gros).

The Plutonium Disposition Protocol represents an essential step in the nuclear disarmament process. The Protocol makes arms reductions irreversible by ensuring that United States and Russia will transparently dispose weapon-grade plutonium from their respective defense programs, thereby preventing the plutonium from ever being reused for weapons or any other military purpose.

By updating the 2000 Plutonium Management and Disposition Agreement (PMDA), each country will proceed to complete and operate facilities that will dispose of at least 34 metric tons of this plutonium by using it as fuel in civil power reactors to produce electricity. Combined, this represents enough material for approximately 17,000 nuclear weapons.

Earlier, the United States and Russia signed the New Strategic Arms Reduction Treaty (START) in Prague, reducing the number of strategic nuclear warheads in their arsenals.

Source: U.S. Department of State

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April 11, 2010





The Coca-Cola Company has had a formal association with Fédération Internationale de Football Association (FIFA) since 1974 and an official sponsorship of FIFA World Cup that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950.

Powerade is a brand of The Coca-Cola Company. The Powerade brand will be part of the Company's overall sponsorship marketing activation around the FIFA World Cup.

In the brand's first-ever global integrated marketing campaign, Powerade will give athletes the "inspiration and ability" to "Keep Playing" through a comprehensive campaign highlighted by the presence of Powerade on the pitch during the 2010 FIFA World Cup South Africa.


FIFA has officially designated Powerade as "Chosen by FIFA to Hydrate 2010 FIFA World Cup Players."

"The campaign theme KEEP PLAYING alludes to the insight that passionate sports players love the game of football and never want a great game to end," says Coca-Cola. "When the world's top footballers compete for the sport's ultimate prize during the 2010 FIFA World Cup, they will be able to reach for a Powerade to hydrate."



"FIFA only chooses the best technical partners to work with and we are delighted to be able to offer all players Powerade during the 2010 FIFA World Cup tournament," said Professor Jiri Dvorak, FIFA Chief Medical Officer. "Players know they have to stay hydrated at all times and the effective hydration and energy Powerade gives them will help them perform at their best and hopefully go a long way to achieving an exciting and competitive tournament for all the countries involved."

During the month long tournament Powerade will be pitch side at all 10 venues, hydrating 736 players from 32 countries before, during and after all 64 games, from the opening game between South Africa and Mexico on June 11, all the way through to the Final in Johannesburg on July 10, 2010.


According to Coca-Cola, as little as 2 percent dehydration can seriously affect a player's performance. Powerade, when consumed throughout extended exercise, is designed to provide effective hydration and maintain performance by helping to replace essential fluids, carbohydrates and body salts lost during such exercise.


Brand Name: POWERADE

Drink Type: Sports Drink

POWERADE: POWERADE combines carbohydrates with fluids for energy and hydration. It quenches thirst and replenishes minerals and carbohydrates lost during sports or other intense activities.

Available in the following flavors: Apple, Berry, Berry Fruit Punch, Blackberry Raspberry, Blackcurrant, Cherry, Cherry Lime, Citrus Blend, Fruit Punch, Grape, Grape Strawberry, Grapefruit, Grapefruit Lemon, Grapefruit Passionfruit, Kiwi, Kiwi Watermelon, Lemon, Lemon Lime, Lemon Strawberry, Lime, Mandarin Orange, Mango, Mango Orange, Orange, Orange Tangerine, Passionfruit, Peach, Strawberry and Tangerine.

Available in the following locations: American Samoa, Argentina, Australia, Austria, Barbados, Belarus, Bermuda, Botswana, British Virgin Islands, Canada, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Ecuador, El Salvador, Estonia, Fiji, Finland, France, French Polynesia, Germany, Great Britain, Greece, Guam, Guatemala, Honduras, Hong Kong, Hungary, Iceland, Indonesia, Italy, Jamaica, Japan, Latvia, Lesotho, Lithuania, Malta, Mariana Islands, Mexico, Namibia, Nauru, New Caledonia, New Zealand, Nicaragua, Northern Ireland, Norway, Papua New Guinea, Peru, Philippines, Poland, Portugal, Puerto Rico, Republic of Ireland, Republic of Korea, Russia, Samoa, Slovakia, Slovenia, South Africa, Spain, Suriname, Swaziland, Sweden, Switzerland, Trinidad & Tobago, Turkey, Turks & Caicos Islands, U.S. Virgin Islands, United States, Vanuatu and Venezuela.


Coca-Cola Business Profile

Source: The Coca-Cola Company Headquarters, Atlanta


Our Opinion

"Powerade global marketing would make no sense to the audiences in the countries where Powerade is not sold.

But Coca-Cola's supplementary advertising at 2010 FIFA World Cup would be understood by all."

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Edited & Posted by the Editor | 8:10 AM | View the original post

April 7, 2010

Daimler AG and Renault-Nissan Alliance announce Strategic Cooperation


Renault Nissan

Nissan Daimler


Photo: April 07, 2010: Brussels, Belgium: Carlos Ghosn, Chairman and CEO of Renault-Nissan Alliance and Dr. Dieter Zetsche, Chairman and CEO of Daimler AG, at the joint press conference after signing the contract.

The Renault-Nissan Alliance and Daimler AG have announced a broad strategic cooperation.

The two groups also announced an equity exchange that will give the Renault-Nissan Alliance a 3.1% stake in Daimler and Daimler a 3.1% in Renault and a 3.1% stake in Nissan.

Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, said: "The Renault-Nissan Alliance knows how to work successfully in collaborative partnerships, and this experience is extremely valuable in today's and even more tomorrow's global auto industry. This agreement will extend our strategic collaboration and create lasting value for the Renault-Nissan Alliance and Daimler as we work on broadening and strengthening our product offering, efficiently utilizing all available resources and developing the innovative technologies required in the coming decade."

"Daimler and the Renault-Nissan Alliance are combining common interests to form a promising foundation for a successful, strategically sound cooperation that is based on a number of very concrete and attractive project cooperations," said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. "Our skills complement each other very well. Right away, we are strengthening our competitiveness in the small and compact car segment and are reducing our CO2 footprint - both on a long-term basis. We know that we can make brand-typical products based on shared architectures. The individual brand identities will remain unaffected."

Highlights of the Cooperation:

Following intensive and productive talks, specific projects have been agreed upon and will be implemented with immediate effect.

Renault Twingo


Photo: Renault Twingo 2010

New common architecture for small vehicles

The successor to the current smart fortwo, a new smart four-seater and the next-generation Renault Twingo will be engineered on the basis of a jointly developed architecture. All vehicles will clearly differ from each other in terms of product design. One main characteristic of the new architecture will be the unique rear wheel drive concept used by current smart vehicles.

The launches of the jointly developed models are planned for 2013 onwards. The smart plant in Hambach, France will be the production location for the two-seater versions, while the Renault plant in Novo Mesto, Slovenia will be the production location for the four-seater versions. Right from its market launch, the jointly developed future models will also be available with an electric drive.



Photo: 2011 Mercedes-Benz R-Class


The focus of the cooperation in the powertrain area is on the sharing of highly fuel-efficient, diesel and gasoline engines between the Renault-Nissan Alliance and Daimler.

The Renault-Nissan Alliance will provide 3 and 4 cylinder gasoline and diesel engines out of its portfolio to Daimler, which will then be adapted and modified to reflect Mercedes' characteristics.

Daimler, Renault and Nissan will also cooperate on future gasoline and diesel engines.

A key objective is to increase competitiveness of all partners through a substantial increase in volumes, leading to economies of scale and cost sharing in development.

Collaboration on light commercial vehicles:

The companies have also agreed on a close cooperation in the light commercial vehicle segment. Mercedes-Benz Vans will expand its portfolio to offer an all-new entry-level, intended for commercial usage, from 2012 onwards. The technical basis of this van will come from Renault and will be produced at the Renault plant in Maubeuge, France. Both partners will benefit from higher unit sales, better capacity utilization, shared investment burden, resulting in a better overall cost basis.

Equity Exchanges:

This strategic cooperation is underscored through a one-time cross-shareholding structure which enables the three companies to exchange, benchmark and create synergies on the basis of a long-term mutually beneficial relationship. The overall construction of the deal is based on the principle of a 3.1/3.1/3.1 percentage cross-holding between Renault, Nissan and Daimler.


Further opportunities for collaboration:

Both groups intend to create a long-term framework to work closely on future areas of cooperation between Renault, Nissan and Daimler.



Photo: Nissan LEAF

Formed in 1999, the Renault-Nissan Alliance is the world's fourth largest automotive group. The Alliance is present in over 190 countries around the world. The Alliance is managed between two distinct and separate companies (Renault SA and Nissan Motor Company Ltd.), each with their own stock market listings (Paris and Tokyo respectively), Board of Directors and governance systems. During the past 11 years, the Alliance has formed strategic ventures with major companies including Dong Feng in China, AvtoVAZ in Russia and Mahindra, Ashok Leyland and Bajaj Auto in India. In late 2010, the Alliance will launch the Nissan LEAF, the world's first affordable all-electric car for the mass-market.

With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, Daimler AG is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. The company is listed on the stock exchanges of Frankfurt, New York and Stuttgart. The company's founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886.

Sources: Renault SA, Nissan Motor Company Ltd., Daimler AG.


Our Opinion

"Stepping stone to small car specialization -- that's what this cooperation means to Daimler AG.

Renault is a small car specialist. Daimler is not.

And a quality affordable small car is the key to cracking the mass markets and remaining afloat."

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Edited & Posted by the Editor | 12:53 PM | View the original post

April 5, 2010

Science of Business Intelligence

Universities Around the World Lack the Technology and Content to Prepare the Next-Generation Work Force in the Science of Business Intelligence, concludes a Survey.



Teradata Corporation has conducted an international survey. Responding to the survey were professors from more than 80 universities around the world, including Canada, China, Germany, Netherlands, Singapore, South Africa, Spain and the United States.

The survey shows:

• Universities around the world lack the technology and content to prepare the next-generation work force in the science of business intelligence.

• Their instructors are struggling to teach in conformity with the expanding demands for data analytics.

• With the rapid growth of business data, professors need access to larger systems and data sets to teach proper analysis of information.

• The Challenges, reported by the Survey Respondents, are: Technology (43%), Content (41%), Marketing (11%) and Staffing (5%).

• Teachers can't adequately prepare students because they lack access to the needed software, hardware and real-world business problems.

• Students are ill-prepared for the required rigorous statistical analysis.




• Companies are hungry for qualified new business workers. But the universities around the world are struggling to develop the next-generation business intelligence work force.

The two largest areas of concern are an inability to provide relevant and meaningful problems for students to solve, and the cost of providing the database technology needed to solve the problems.

"It's clear from the survey that instructors want to change the way students learn about business intelligence," states Barbara Wixom, associate professor at the University of Virginia's McIntire School of Commerce. "Professors want to provide large data sets, contemporary software tools, and real-world content within their classrooms. But, factors like high technology costs, complex maintenance requirements, and steep learning curves present insurmountable obstacles."

Meanwhile, Teradata Corporation has stepped forward to provide the needed tools, including free software, hardware through the Teradata University Network.

"When we can help students understand what it means to use business intelligence to address problems faced by companies today, they are much better prepared to become productive employees," explained Scott Gnau, vice president and general manager, Research and Development, Teradata Corporation. "We recognize the obstacles universities face in teaching BI (Business Intelligence). By helping them prepare students, we're helping the business world capitalize on data analytics, one of the top technology priorities for companies today."

Source: Teradata University Network, Teradata Corporation



"The age of chivalry is gone: that of sophisters, economists, and calculators has succeeded."

-- Edmund Burke [British Statesman] (1729-1797)

Our Opinion

"The age of Academics is going: that of Professionals is succeeding."

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Edited & Posted by the Editor | 12:37 PM | View the original post

Apple Sells Over 300,000 iPads First Day

Apple iPad


Apple today announced that it sold over 300,000 iPads in the US as of midnight Saturday, April 3. These sales included deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores. Apple also announced that iPad users downloaded over one million apps from Apple's App Store and over 250,000 ebooks from its iBookstore during the first day.

"It feels great to have the iPad launched into the world -- it's going to be a game changer," said Steve Jobs, Apple's CEO.

Source: Apple

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Edited & Posted by the Editor | 9:33 AM | View the original post

April 1, 2010

Shell Starts Production at Perdido - World's Deepest Offshore Drilling and Production Facility




Photo: The deep blue sea is on display in the remote, isolated sector of the Gulf of Mexico where Shell's Perdido platform sits in water deeper than any other facility in the world.



Photo: Spar on board giant barge, Mighty Servant 1.



Shell today produced its first oil and natural gas from the Perdido Development, the world's deepest offshore drilling and production facility. Located in an isolated, ultra-deep sector of the Gulf of Mexico, The facility sits in approximately 2,450 meters (8,000 feet) of water.

• View the Map: Location of Perdido in the Gulf of Mexico

"Perdido is an impressive project in a strong Gulf of Mexico portfolio that continues to grow," said Marvin Odum, Upstream Americas Director, Shell Energy Resources Company. "Perdido presented technical challenges unlike we've ever seen in the Gulf of Mexico. Shell's team used its expertise to open this new frontier and confront complex reservoir characteristics, extreme marine conditions, and record water depth pressures. Perdido demonstrates what companies like Shell can do when US federal lands and waters are opened to responsible energy exploration and production."

From the first lease purchase to today's production, the Perdido Development required an industry workforce of approximately 12,000 people, including employees and contractors. Shell designed, and operates, the Perdido host spar, a floating production facility, which is jointly owned by Shell (35%), Chevron (37.5%), and BP (27.5%).

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries.

Source: Shell Oil Company

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Edited & Posted by the Editor | 10:29 AM | View the original post

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