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July 29, 2010
Macy's, Madonna, and Iconix Brand Group Launch New Junior Brand: Material Girl
Madonna and Iconix Brand Group, Inc. have announced their Fall 2010 marketing campaign for their newly created junior brand Material Girl, available exclusively at Macy's.
The multi-media marketing campaign features actress and musician, Taylor Momsen, and will appear nationwide USA in print, cinema, outdoor, online and in-store.
Madonna said, "Taylor has a cool sense of style that's unique and fits with the Material Girl look."
"I'm psyched to be the face of Material Girl! For one, it's Madonna so you know it's gonna be cool and working with Madonna and Lola has been an unbelievable experience. They have such great sense of style, each brought their personal touch to the styling for the campaign," Momsen stated. "A Material Girl can be anyone you want, it's all about making the style your own, that's what is cool about it."
Photo: Actress and musician, Taylor Momsen, appears in the fall multi-media marketing campaign for the newly created junior's brand Material Girl, which will debut exclusively available at Macy's starting on August 3rd. Taylor was recently revealed as the celebrity muse for the brand, chosen by Madonna and her daughter Lola. The campaign was shot in Brooklyn, New York by famed photographer Tom Munro.
The collection will launch exclusively in select 200 Macy's stores across USA and on www.macys.com on August 3rd for the back-to-school season. To support the launch, a national advertising campaign will appear in August and September issues of fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen, Nylon and Cosmopolitan.
Martine Reardon, executive vice president of marketing, Macy's, stated, "The star power of this line-up is remarkable -- fashion designed with Madonna and Lola, a trend-setting celebrity like Taylor as the muse, and an iconic brand like Macy's as the exclusive retailer. The 'Material Girl' teaser campaign has created great buzz about the launch of this brand, and we are excited to unveil the full effort as we gear up for the official launch on August 3rd."
|GlobalGiants.Com|
Edited & Posted by the Editor | 4:38 AM | Link to this Post
