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February 18, 2011

Daimler Unveils BharatBenz - An Exclusive Brand for Its Trucks in India

BenzZetros44-02.jpg

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Photo: Mercedes-Benz Zetros + All Wheel Drive (AWD) Technology: Zetros 4x4.

Daimler, the world’s largest manufacturer of Medium and Heavy-duty trucks above 6 tonnes, yesterday unveiled its exclusive new brand of trucks for the Indian market. The brand, BharatBenz, will offer Indian customers an entire range of trucks from 6 to 49 tons across various applications.

BharatBenz Truck

Photo: The prototype of a BharatBenz truck.

Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG & Head of Mercedes-Benz Cars; Andreas Renschler, Head of Daimler Trucks and Daimler Buses; and Marc Llistosella, Managing Director and CEO of Daimler India Commercial Vehicles, unveiled the BharatBenz brand at the production location in Oragadam, near Chennai in India.

Daimler AG

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Photo: 125 years of innovation: 1886 - Benz Patent-Motorwagen. Invention of the motor car.

• Daimler AG, headquartered in Stuttgart, Germany, is commemorating 125 years of the automobile this year. The pioneering spirit of its founders set the world in motion, by creating the world’s first automobile.

|GlobalGiants.Com|


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Edited & Posted by the Editor | 9:37 AM | Link to this Post






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