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May 23, 2011
French Carmaker Renault launches product offensive in India
Photo: Renault Fluence Z.E.
Photo: Hafsia HERZI stepping out the Renault Latitude (official car of the festival) for the red carpet ceremony at the 64th Cannes Film Festival. Photo © Stephane Kossmann.
Photo: Louise Bourgoin stepping out the Renault Fluence Z.E. (electric car of the festival) at the 64th Cannes Film Festival. Photo © Stephane Kossmann.
• Today marks the official market launch of Fluence in India, one of the three priority countries in Renault’s international development strategy.
This is the first stage in a five-product product that is scheduled through to the end of the 2012.
Manufactured at the Chennai plant, Fluence is an upmarket model that will be selling through the first fourteen outlets making up Renault’s new Indian network.
Renault’s Indian development initiative began in 2007 and is now picking up speed with a full-scale product offensive: in October, Fluence will be followed by Koleos (also assembled at the Chennai plant, in south-east India). This will be followed by three further models, including an SUV, in 2012.
Renault India Managing Director Marc Nassif commented: “Launch of Fluence in India is the start of a wide-reaching product offensive on one of the markets considered a pillar of Renault’s international development the ‘2016 - Drive the Change’ plan. With the Chennai plant, along with Renault’s engineering, design and logistics centers, plus a dealer network that will number 100 outlets by the end of 2012, Renault is doing everything to offer Indian customers a range of quality vehicles well matched to local market conditions”.
With annual growth of around 20 percent over the last few years, the Indian market is one of the most vigorous in the world. And growth potential is very high.
Renan Livet, marketing manager for the Asia-Africa region notes: “The Indians love technology, ranging from the internet and latest-generation mobile phones to high-tech products of all kinds. Sure, people want affordable cars, but they also want them to bristle with new technologies. So Renault is entering the Indian market from the top end to establish a strong brand image driven by the technological virtues of its best products”.
According to Renault, its Chennai plant spearheads its ambition to conquer the Indian market.
|GlobalGiants.Com|
Edited & Posted by the Editor | 12:23 PM | Link to this Post
