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August 25, 2011

Renault Designs DeZir, an Electric Beauty

Powered by an electric motor, Renault’s DeZir is a two-seater coupe.

DeZir’s styling expresses passion.

Under the leadership of Laurens van den Acker, Renault’s Design Department has taken its inspiration from the brand’s new signature ‘Drive the Change!’.

This approach coincides with the introduction of a new Renault design language that takes its inspiration from the three keywords which communicate the brand’s vision, namely ‘simple’, ‘sensuous’ and ‘warm’.

According to Renault, DeZir’s this design vision also builds on the bonds that are gradually forged between the brand and its customers. The first step, explains the French Carmaker, involves ‘falling in love’, an experience that is illustrated by DeZir’s powerful, sensuous styling and bright red finish; red being the color associated with passion.

DeZir is powered by an electric motor mounted in a mid-rear position to optimize weight distribution over the front and rear wheels.

|GlobalGiants.Com|

Edited & Posted by the Editor | 7:05 AM | Link to this Post

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