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September 16, 2011
Frankfurt Motor Show 2011 — Demonstration of Automotive Industry’s Innovative Strength
On September 15, 2011, German Federal Chancellor Angela Merkel opened the 64th IAA Cars (Internationale Automobil-Ausstellung) in Frankfurt, Germany, at a ceremony attended by numerous high-ranking guests from politics, business and society.
“This IAA demonstrates the automotive industry’s capacity for untiring renewal and innovation: Over 1,000 exhibitors have displays, covering an area equal to 33 football pitches. A total of 183 world premieres await 800,000 visitors, and more than 11,000 journalists from over 90 countries are reporting on the world’s most important trade fair for mobility. The IAA is the automotive industry’s ‘crystal ball’: here people can see, in a concentrated form, both the present and the future of mobility,” stressed Matthias Wissmann, President of the German Association of the Automotive Industry (VDA), at the opening of the IAA in Frankfurt am Main.
The slogan of this IAA - “Future comes as standard” - makes it clear, Wissmann said, that at this leading trade fair not only vehicle concepts are being presented, but also cars that would soon be seen as series models on the roads: “Progress and its inherent dynamism are like gravity: simply not negotiable,” Wissmann stated.
“Manufacturers and suppliers together characterise the unique innovative strength of our industry. And we are not the only people who think so. In a recent study by Ernst & Young, foreign automotive managers selected Germany as the world’s most attractive automotive location. That had not only to do with drive for innovation, but also with quality and productivity,” the VDA president emphasised.
“Here in Frankfurt we are demonstrating recipes for the future CO2 diet: the optimised classical internal combustion engine, hybrid cars, plug-in vehicles and range extenders, plus 100-per-cent battery-powered electric vehicles and vehicles with fuel cells,” Wissmann stressed. For the first time, he added, the IAA has a hall dedicated to the entire value-added chain for electric mobility. “So you are - if you like - also at the largest electric mobility fair in the world,” the VDA president explained.
• Concerning the situation on the financial markets Wissmann said: “We have not yet come through the crisis and the financial markets still look as though they are ailing. However, real life ensures relief. 2011 is turning into an automotive year. The global market will expand this year to over 65 million passenger cars sold, which is 10 million more than two years ago and a new record. The forecast for the year 2020 is 90 million passenger cars world-wide!“
|GlobalGiants.Com|
Edited & Posted by the Editor | 8:11 AM | Link to this Post
