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April 7, 2013

Developing Smarter Drivers: Shell Launches "Target One Million" Program

Shell Oil, Global Giants

Shell Oil, Global Giants

As part of its “Smarter Driving” program, Shell Oil Company today announced the US launch of “Target One Million”. The goal of this initiative is to show one million people worldwide how easy it is to become more fuel efficient.

Shell Oil Company also announced its new study that provides insight into current US driver attitudes on fuel efficiency and compares them to those of drivers in other countries.

According to Shell, while, for years, American car culture has influenced US motorist behavior, affecting everything from what they drive to how they drive and maintain their vehicles, this new study counters some common myths and reveals that Americans care about using energy resources wisely, understand the importance of fuel efficiency and want to learn more about how to save fuel.

The study shows:

• Americans are more concerned about energy waste compared to other countries surveyed, with half of US drivers bothered by people wasting energy and 54 percent seeing it as a waste of resources beyond just money.

• US drivers recognize the positive impact of fuel efficiency both financially and out of respect for the planet’s resources. Seventy-seven percent see being fuel efficient as an important way for them to personally use resources in a more sustainable way, while 86 percent also see it as important for saving money.

• 63 percent of drivers indicate a willingness to change their driving behaviors to be more fuel efficient, nearly one in three US drivers also indicated they don’t know how to drive more efficiently.

“Shell has more than 100 years of experience showing the world’s drivers how to get more out of their fuel,” said Elen Phillips, vice president, Shell Fuels Sales & Marketing Americas. “From this new research, it’s clear that Americans want to know more. Programs like Smarter Driving and Target One Million are extremely important in demonstrating simple changes motorists can make to their driving habits to become more fuel efficient and to save at the pump.”

Shell has developed a Smarter Driving program for motorists to help them go further on less fuel by helping them “M.A.P.” their own journey to Smarter Driving. M.A.P. stands for:

• Maintenance : Perform smart maintenance before you drive;

• Actions : Practice smart behaviors while you’re behind the wheel; and

• Products : Purchase smart products and services without sacrificing price or quality.

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries.

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Edited & Posted by the Editor | 5:34 AM | Link to this Post

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