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December 12, 2015

The Branding of Universities: What is Your University's "Global Brand Value" ?

Photo: University of Michigan Commencement 2015. Image Credit & Copyright © University of Michigan.

Photo: Harvard University Commencement 1982, Cambridge, Massachusetts. Harvard University has replaced the University of Cambridge at the top of the global ranking that measures how universities perform on graduate employability. Photographer, Image Credit & Copyright © Paul.

Nowadays, students, whatever their nationality, are increasingly choosing to apply to universities with strong brands over electing a university because it is in their own country or a specific other. That is to say, a student will choose for instance Harvard (US) or McGill (Canada) because they have become strong international brands recognised everywhere by recruiters, thus guaranteeing employability.

Which universities stand out in preparing graduates for the job market?

To answer the above question, the Global Employability University Survey and Ranking 2015 was designed and commissioned by French human resources consulting agency Emerging and carried out by the German market research firm Trendence.

Created from the combined votes of 2,200 recruiters and 2,400 managing directors of international companies across 20 countries, the Global Employability University Ranking differs from other rankings in that it doesn’t take into account academic criteria; it only seeks to represent the point of view of the market.

The Global Employability University Ranking 2015 Results - Top 150

Rank — Institution — Country — Score

1. Harvard University — United States — 662
2. University of Cambridge — United Kingdom — 633
3. University of Oxford — United Kingdom — 609
4. California Institute of Technology — United States — 597
5. Yale University — United States — 575
6. Massachusetts Institute of Technology — United States — 571
7. Stanford University — United States — 552
8. Columbia University — United States — 531
9. Princeton University — United States — 509
10. University of Toronto — Canada — 483
11. Technical University of Munich — Germany — 411
12. University of Tokyo — Japan — 398
13. Ecole Normale Superieure — France — 386
14. Hong Kong University of Science and Technology — Hong Kong — 378
15. Imperial College London — United Kingdom — 369
16. Peking University — China — 363
17. National University of Singapore — Singapore — 360
18. Duke University — United States — 348
19. University of California, Berkeley — United States — 333
20. Indian Institute of Science — India — 332
21. McGill University — Canada — 319
22. Mines Paris Tech — France — 308
23. University of Edinburgh — United Kingdom — 296
24. University of Manchester — United Kingdom — 288
25. HEC Paris — France — 278
26. Tokyo Institute of Technology — Japan — 273
27. IE University — Spain — 270
28. Johns Hopkins University — United States — 263
29. New York University — United States — 262
30. University College London — United Kingdom — 261
31. Boston University — United States — 249
32. Australian National University — Australia — 243
33. University of Melbourne — Australia — 242
34. Fudan University — China — 240
35. Centrale Supelec — France — 238
36. Ecole Polytechnique — France — 236
37. ETH Zurich - Swiss Federal Institute of Technology Zurich — Switzerland — 235
38. Cornell University — United States — 228
39. University of British Columbia — Canada — 223
40. Heidelberg University — Germany — 222
41. LMU Munich — Germany — 220
42. University of Sydney — Australia — 219
43. King’s College London — United Kingdom — 218
44. University of Montreal — Canada — 216
45. London School of Economics and Political Science — United Kingdom — 215
46. Boston College — United States — 212
47. Goethe University Frankfurt — Germany — 208
48. University of California, Los Angeles — United States — 205
49. Ghent University — Belgium — 203
50. London Business School — United Kingdom — 202
51. Ecole Polytechnique Federale de Lausanne — Switzerland — 201
52. University of Copenhagen — Denmark — 199
53. Kyoto University — Japan — 197
54. University of Chicago — United States — 195
55. University of New South Wales — Australia — 194
56. Monash University — Australia — 192
57. Shanghai Jiao Tong University — China — 191
58. University of Navarra — Spain — 190
59. Tsinghua University — China — 189
60. Chinese University of Hong Kong — Hong Kong — 188
61. University of California, San Francisco — United States — 187
62. KU Leuven — Belgium — 185
63. Dartmouth College — United States — 183
64. Ecole de Management de Lyon — France — 182
65. ESSEC Business School — France — 180
66. Stockholm University — Sweden — 178
67. Humboldt University of Berlin — Germany — 176
68. University of Zurich — Switzerland — 175
69. Brown University — United States — 175
70. Indian School of Business — India — 174
71. University of California, San Diego — United States — 173
72. University of Helsinki — Finland — 172
73. University of Pennsylvania — United States —169
74. University of Bristol — United Kingdom —168
75. Delft University of Technology — Netherlands — 165
76. Michigan State University — United States — 165
77. Carnegie Mellon University — United States — 164
78. University of Nottingham — United Kingdom — 163
79. Georgetown University — United States — 162
80. University of Birmingham — United Kingdom — 161
81. University of Sao Paulo — Brazil — 160
82. Frankfurt School of Finance and Management — Germany — 158
83. University of Hong Kong — Hong Kong — 157
84. Lund University — Sweden — 155
85. Erasmus University Rotterdam — Netherlands — 154
86. McMaster University — Canada — 153
87. University of Gottingen — Germany — 151
88. Korea Advanced Institute of Science and Technology — Korea Republic — 149
89. Northwestern University — United States — 148
90. Indian Institute of Technology Bombay — India — 146
91. University of Washington — United States — 144
92. Hebrew University of Jerusalem — Israel — 143
93. Technical University of Berlin — Germany — 141
94. Bocconi University — Italy — 138
95. University of Lausanne — Switzerland — 135
96. National Taiwan University of Science and Technology — Taiwan — 133
97. Case Western Reserve University — United States — 130
98. Ohio State University — United States — 129
99. University of Southern California — United States — 127
100. KTH Royal Institute of Technology — Sweden — 126
101. University of Texas at Austin — United States — 125
102. University of Bern — Switzerland — 125
103. Eindhoven University of Technology — Netherlands — 124
104. Leiden University — Netherlands — 123
105. Pierre and Marie Curie University — France — 122
106. ESADE Business School — Spain — 121
107. Polytechnic University of Milan — Italy — 120
108. Texas A&M University — United States — 119
109. Monterrey Institute of Technology and Higher Education — Mexico — 118
110. Getulio Vargas Foundation — Brazil — 117
111. Rice University — United States — 116
112. Pohang University of Science and Technology — Korea Republic — 115
113. Technical University of Denmark — Denmark — 115
114. University of Groningen — Netherlands — 114
115. Paris-Sud University — France — 113
116. Brigham Young University — United States — 113
117. Seoul National University — Korea Republic — 112
118. Nanyang Technological University — Singapore — 112
119. Purdue University — United States — 111
120. University of Alberta — Canada — 111
121. Trinity College Dublin — Ireland — 111
122. Osaka University — Japan — 110
123. National Autonomous University of Mexico — Mexico — 110
124. Rutgers, the State University of New Jersey — United States — 109
125. Karolinska Institute — Sweden — 109
126. Nanjing University — China — 109
127. Zhejiang University — China — 108
128. University of Florida — United States — 108
129. Lomonosov Moscow State University — Russian Federation — 108
130. University of Michigan — United States — 108
131. Georgia Institute of Technology — United States — 108
132. Keio University — Japan — 107
133. Scuola Normale Superiore di Pisa — Italy — 107
134. University of Basel — Switzerland — 106
135. Technion Israel Institute of Technology — Israel — 105
136. Sciences Po — France — 104
137. Yonsei University — Korea Republic of — 103
138. National Taiwan University — Taiwan — 101
139. University of Wisconsin-Madison — United States — 99
140. University of Auckland — New Zealand — 98
141. University of Oslo — Norway — 96
142. Saint Petersburg State University — Russian Federation — 95
143. University of Geneva — Switzerland — 94
144. National Tsing Hua University — Taiwan — 93
145. City University of Hong Kong — Hong Kong — 89
146. Tel Aviv University — Israel — 87
147. University of Science and Technology of China — China — 78
148. Bauman Moscow State Technical University — Russian Federation — 78
149. University of Vienna — Austria — 74
150. King Saud University — Saudi Arabia — 73

|GlobalGiants.Com|

Edited & Posted by the Editor | 11:16 AM | Link to this Post

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