Jeep Enters India

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February 11, 2016

Jeep Enters India

Jeep, India

Jeep India, Global Giants

Jeep, India

Photo: Jeep Grand Cherokee. Image provided by & copyright FCA US LLC.

The growing international presence of the Jeep brand marked another milestone when the brand was introduced to India at the just concluded 2016 Auto Expo in New Delhi.

With a line-up of three SUVs: Jeep Wrangler Unlimited, Jeep Grand Cherokee and the high-performance Jeep Grand Cherokee SRT, Jeep brand sales in India will start in mid-2016.

“Our aggressive expansion in international markets is one of the key drivers behind our current global sales momentum,” said Mike Manley, Head of Jeep Brand, FCA, and Chief Operating Officer (COO) of the Asia Pacific (APAC) Regional Operations Group. “Last year, we started local production in Brazil and China, and today, we are launching the Jeep brand in the fifth largest market in the world, India, setting the foundation for our future growth in this country.”

“Jeep has been one of the most awaited SUV brands in India and it is entering this important market the same year that it celebrates its 75th anniversary. The SUV segment witnessed a robust growth of 22 percent over the last five years in India and we expect it to grow exponentially in the future, creating the perfect environment for the legendary Jeep brand,” said Kevin Flynn, President and Managing Director, FCA India Automobiles Pvt. Ltd.

Jeep Wrangler and Jeep Grand Cherokee will be sold in India with diesel and petrol engines through a network of dealers located in key metro cities.

|GlobalGiants.Com|

Edited & Posted by the Editor | 6:45 AM | Link to this Post