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June 10, 2016

Porsche Cayenne Expedition to Support Women’s Empowerment through Mobility

Porsche India

Porsche India


Photo: Nidhi Tiwari representing ‘Women Beyond Boundaries’ will be driving 4,000 km over 20 days across the Himalayas. (Image provided by Porsche India.)

Porsche India


Photo: (l-r) Nidhi Tiwari, founder of WBB, and Pavan Shetty, Director of Porsche India, with the Porsche Cayenne. (Image provided by Porsche India.)

Mumbai — Porsche India has partnered with the organisation ‘Women Beyond Boundaries’ (WBB) on a 20-day expedition across the Himalayas. Nidhi Tiwari, founder of the organisation, will showcase “women’s empowerment through mobility” by driving the 4,000 km route through challenging terrain together with her navigator Neha Sadananda. Porsche India will be providing a Cayenne for this trip set to commence on 18 June from Gurgaon. The drive will test the Cayenne’s endurance on some of the highest motorways in the world and test its off-road capabilities across different terrain as well as riverbeds.

‘Women Beyond Boundaries’ (WBB) is an organization which runs extreme overland journeys (XOL) that push boundaries to achieve empowerment through mobility. As part of its core mission, WBB showcases mobility solutions adopted by women in the remote areas through which they traverse. In keeping with this objective the WBB team will also train local women in Ladakh on the topic of XOL driving to motivate their movement between remote communities. This will be done with the help of the local administration and community participation. In addition, the expedition will also interact with local communities to spread awareness on women’s health in collaboration with a reputed local NGO.

Speaking about the project, Pavan Shetty, Director of Porsche India, said: “We are absolutely delighted to partner with WBB on this unique initiative and see their activities as an essential contribution in the overall progress of women’s empowerment. Through this expedition, we want to support this cause and also showcase the endurance of the Cayenne in some of the most remote places in the world.”

The Porsche Cayenne Diesel provided will be driven across more than a dozen high-altitude passes, including Khardung La and Marsimik La, two of the highest motorable passes in the world. Featuring a powerful three-litre V6 turbo-diesel engine, the model produces 245 hp (180 kW) and has a top speed of 221 km/h. Its eight-speed Tiptronic S gearbox will be convenient during the on-road sections of the planned route. When leaving the tarmac, the Cayenne’s three off-road modes ensure maximum support for the driver. Assistance systems offering improved traction on loose, wet and snow affected surfaces include Porsche Traction Management (PTM), Porsche Hill Control, and Porsche Air Suspension Management (PASM).

Nidhi Tiwari, founder of WBB, said: “We are glad to partner with Porsche India for such an initiative. With the spirit of women empowerment, and a sensitive cause of women’s health in the remotest corners of the country, we believe in going beyond all perceived and conventional boundaries. We are equally excited to get behind the wheel of the Porsche Cayenne on some of the most unique roads in the world.”

The 4,000 km expedition will start from Porsche Centre, Gurgaon, north of Delhi, on Saturday, 18th June. Nidhi Tiwari and Neha Sadananda are expected to complete the route in 20 days.



Proverbs of Solomon 31:10 —

• “Who can find a virtuous woman? for her price is far above rubies… Strength and honour are her clothing; and she shall rejoice in time to come. She openeth her mouth with wisdom; and in her tongue is the law of kindness.” (King James Version)

• “Who can find a virtuous and cultivated wife? She is more precious than rubies. Her husband can trust her, and she will greatly enrich his life. She brings him good, not harm.” (New Living Translation)

• “Who can find a cultivated wife? Her value is far beyond that of pearls. Her husband trusts her from his heart, and she will prove a great asset to him.” (The Complete Jewish Bible Translation)


Proverbs of Solomon 21:9 —

• “It is better to dwell in the corner of the housetop, than to share a big house with a contentious woman.” (World English Bible Translation)

• “Better to live on the corner of a roof than to share a house with a nagging wife.” (Holman Christian Standard Bible Translation) StumbleUpon reddit Facebook Google Plus Tweet This Seed This on Newsvine

Edited & Posted by the Editor | 7:39 AM | Link to this Post

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