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July 28, 2017

Coca-Cola Zero Sugar Launches in U.S. with New and Improved Real Coca-Cola Taste

Coca-Cola Zero Sugar

ATLANTA - July 26, 2017 - According to The Coca-Cola Company, since its 2005 introduction, Coca-Cola Zero has refreshed hundreds of millions of fans across America with its real Coca-Cola taste and zero calories. From its U.S. introduction into the Coca-Cola trademark brand portfolio to its global expansion, the brand is sold in nearly 160 countries around the world.

Now, through in-house innovation and extensive market testing, Coca-Cola Zero is getting a new name, new look and even more delicious taste, said the company. The no-calorie fan favorite will deliver an even better-tasting recipe and now be called “Coca-Cola Zero Sugar”.

“More than 10 years ago, we launched Coca-Cola Zero with a revolutionary recipe that gave fans real Coca-Cola taste without the sugar and calories. The brand grew strongly after its launch and gained millions of loyal fans over time, but we recognized an opportunity to give the brand another boost and to encourage more Coca-Cola fans to try a great-tasting zero-sugar product,” said Stuart Kronauge, business unit president, USA Operations and senior vice president, Marketing, Coca-Cola North America.

“We’ve used our in-house innovation capabilities to make the great taste of Coke Zero even better and a lot like a Coke. To achieve this, we optimized the unique blend of flavors that gave Coke Zero its real Coca-Cola taste in the new and improved Coca-Cola Zero Sugar recipe. It’s delicious, refreshing and our best-tasting zero-sugar Coca-Cola yet,” Kronauge continued.

As the company continues to create new beverages and evolve its recipes, Coca-Cola Zero Sugar represents the company’s latest zero-sugar product innovation. It joins a roster of nearly 250 other delicious no- and low-calorie beverages offered in the U.S.

This U.S. launch builds on the success and popularity of Coca-Cola Zero Sugar already seen in Great Britain, Mexico and more than 25 other markets around the world, the company said.

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Edited & Posted by the Editor | 1:16 PM | Link to this Post

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