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March 15, 2019

Sony Pictures Networks India and Olympic Channel to Broadcast Olympic Games Tokyo 2020

International Olympic Committee, Sony India

Photo: Thomas Bach, President of the International Olympic Committee (IOC), attends the opening of the new FINA Headquarters in Lausanne, Switzerland. Image provided by and copyright © IOC / Greg Martin, photographer.

Lausanne, Switzerland, March 14, 2019 — The International Olympic Committee (IOC) today announced that it has awarded the broadcast rights in India and the Subcontinent for the Olympic Games Tokyo 2020, as well as the Winter Youth Olympic Games Lausanne 2020 to Sony Pictures Networks India (SPN). The Olympic Channel and other IOC digital platforms will also feature highlights and replays of crucial events.

Sony Pictures Networks, an established pay-television network in India, has acquired the rights across all media platforms in India and the Subcontinent, except the free-to-air rights in Bangladesh, Bhutan, the Maldives, Nepal, Pakistan, and Sri Lanka. SPN will provide comprehensive coverage across its multiple platforms.

In addition to the coverage on Sony’s digital platform, SonyLIV, the Olympic Channel and other IOC digital platforms will feature highlights and replays of crucial events to supplement SPN’s coverage of the Olympic Games Tokyo 2020 across India and the Subcontinent.

Further, the IOC and SPN will collaborate on creating a permanent Olympic Channel home within the SonyLIV service. Programming will feature year-round coverage of Olympic athletes and sports, highlighting locally relevant original content produced by SPN and Olympic Channel.

IOC President Thomas Bach said, “As a dynamic sports and media market, India and the Subcontinent is an important strategic region for Olympic broadcasting. The IOC is pleased to be working with Sony Pictures Networks India to collaborate to bring the best coverage of Tokyo 2020 and the Youth Olympic Games to fans across the region, on their platform of choice, with the aim of inspiring young people to engage with Olympic sports and the Olympic values.”

MD & CEO SPN, N.P. Singh said, “As an organization, we continue to play a leading role in shaping and meeting the entertainment needs of the evolving consumer base across television & digital platforms in India. The Olympic Games is the largest and most prestigious international sports competition in the world with over 200 countries participating. The addition of the Olympic Games Tokyo 2020 broadcast and digital rights complements our portfolio of International sports events and properties.”

Source: International Olympic Committee (IOC)

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Edited & Posted by the Editor | 7:44 AM | Link to this Post

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