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March 2, 2020

Godrej L'Affaire Concludes its Fourth Season With a Grand Celebration of Lifestyle.




Photo: More than 1300 people, including several prominent personalities, attended Godrej L’Affaire.

MUMBAI, March 1, 2020 — Godrej L’Affaire, a curated experiential lifestyle platform by the Godrej Group, concluded its fourth season in Mumbai. More than 1300 people, including several prominent personalities, attended it.

Godrej L’Affaire was kicked-off by actress Bhumi Pednekar with her debut as a chef. Bhumi and Chef Varun Inamdar engaged in a live cook-off and a conversation on how to bake a blockbuster. Celebrity couple Karanvir Bohra & Teejay Sidhu was in an interview with anchor Sonam Chhabra on inculcating spirituality in children through travel. They also unveiled the trailer of their upcoming web series ‘Baby Yatra.’

Music director Shantanu Moitra did a standalone talk on his 100-day fascinating adventure across the Himalayas that changed his music forever. India’s leading designers Alan Abraham, Madhav Raman, Swarup Dutta, and Asha Sairam, were involved in an insightful conversation on sustainable designs for homes. The session was moderated by Preeti Singh, Editor of Houzz India, and powered by HR Johnson.

The highlight of the evening soirée was ace fashion-designers Monisha Jaising & Shweta Bachchan Nanda’s luxury fashion label MxS’s first-ever fashion show. The presentation was street-inspired and had sportive elements and fabric mash-ups, giving the collection a jolt of energy. Models Carol Gracias, Deepti Gujral, Aanchal Kumar, and Sucheta Sharma walked the ramp while Shie Lobo choreographed the show. BBLUNT did hair for the models while Asha Hariharan did the make-up. All models wore accessories and jewelry by Isharya and watches by Guess Watches.

Sushant Divgikr’s musical performance with his band Top Storey left the audience mesmerized.

The Godrej Group unveiled its “Food Trends Report 2020” at the event. The Food Trends Report 2020 is a compendium of insights, views, and predictions collated from conversations with 150 experts that include chefs, thought-leaders, and food influencers across significant cities.

Commenting on the fourth season’s success, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said, “Godrej L’Affaire has redefined lifestyle trends with every new season. Be it personalities, experiences, footfalls, and brand partnerships, the event’s fourth season has raised the bar and turned out to be the most successful edition to date. Godrej L’Affaire has delivered on its promise of showcasing future lifestyle trends that people can adopt for modern-day living.”

Godrej L’Affaire’s fourth season presenting partner was MX Player, while Krsnaa Mehta of India Circus styled the on-ground event. The soirée offered experiences of top lifestyle brands such as Harley-Davidson, Guess Watches, BBLUNT, Esprit, Godrej Security Solutions, Kotak Mahindra Bank, Cinthol, Godrej Bambusa, Myntra, Script, Godrej Properties, and Goodknight Naturals.

Established in 1897, the Godrej Group has its roots in India’s Independence and Swadeshi movement. Its founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur, failed with a few ventures before he struck gold with a locks business. Today, the Godrej Group enjoys the patronage of 1.1 billion consumers globally across consumer goods, food products, real estate, and appliances.

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Edited & Posted by the Editor | 7:40 AM | Link to this Post

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