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April 23, 2020

L'Oréal Paris Announces Search for Stories of Women of Worth Making an Impact.

The 2020 program builds upon a 15-year legacy of empowering everyday heroes to help further their missions during a critical time.

L'Oréal Paris

NEW YORK, April 22, 2020 — L’Oréal Paris, the #1 global beauty brand, launches the 15th year of its signature philanthropic platform, Women of Worth. The program searches for honors and champions women who selflessly give back to their communities and build the worth of others every day. Over the past 14 years, L’Oréal Paris has honored 140 women with a combined $1.8 million, amplified their worthy causes, and provided them with a national platform to share their stories to make an even more significant impact in the lives of others.

Now more than ever, L’Oréal Paris continues to be wholly dedicated to these women, believing that in a time of crisis, it is crucial to give support to those who give so much of themselves to help the most vulnerable among us. In the spirit of its iconic tagline, “Because You’re Worth It,” L’Oréal Paris today announced the call for its 2020 Women of Worth nominations to the public at

Nominate a woman leading a nonprofit organization making a difference in her community for the chance to become one of the 10 Women of Worth 2020 Honorees and receive up to $35,000 in donations. Additionally, Americans may share the story of a woman who is truly inspirational in her work on the front lines in the fight against coronavirus. L’Oréal Paris will honor one of these COVID-19 Women of Worth throughout the program.

“L’Oréal Paris’ Women of Worth program has always been focused on elevating everyday women who dedicate their lives to serving their communities. Today, their work addressing a wide range of vulnerable populations is more important than ever. L’Oréal Paris has a unique ability to give these women and their causes a national platform, helping to elevate their stories and bring additional resources to underserved communities,” said Ali Goldstein, L’Oréal Paris USA President. “We are proud of the 140 women we have honored to date and are humbled to be able to honor even more women this year. They are examples of the change that can happen when we believe that we are all worth it.”

L’Oréal Paris provides each of the Women of Worth with a platform for her story. She gets the opportunity to build a network that amplifies her cause and makes an even more significant impact. The 2020 Honorees will join the 140 Women of Worth alumnae, who stand for a diverse range of purposes and inspirational stories.

Since 2005, L’Oréal Paris has partnered with Points of Light, the world’s largest organization dedicated to volunteer service, to orchestrate the call for nominations and welcome Honorees within the fold as shining examples of how giving back can genuinely change the world. Each of the Women of Worth will receive $10,000. One National Honoree, selected by popular vote, will be awarded an additional $25,000 for her work. All 2020 Honorees will be recognized and celebrated later this year.

The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market. The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women.

Points of Light is a global nonprofit organization that inspires, equips, and mobilizes millions of people to take action that changes the world. According to Points of Light, it envisions a world in which every individual discovers the power to make a difference, creating healthy communities in vibrant, participatory societies. Through affiliates in 200 cities across 37 countries, and in partnership with thousands of nonprofits and corporations, Points of Light engages 5 million volunteers in 14 million hours of service each year. “We bring the power of people to bear where it’s needed most,” Points of Light declared.

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Edited & Posted by the Editor | 9:50 AM | Link to this Post

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