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May 3, 2020
UNESCO's Flagship Event on World Press Freedom Day 2020.
Paris, France, May 3, 2020 — On the occasion of World Press Freedom Day, celebrated every year on May 3, UNESCO and its Director-General, Audrey Azoulay, will host an online discussion. The participants would deliberate on the importance of free media in providing the public with reliable, independent information, vital in times of crisis. The High-level Dialogue on Press Freedom and Tackling Disinformation in the COVID-19 context will be streamed online on Monday, May 4, at 5 pm Central European Time (GMT +2).
UNESCO’s flagship event of World Press Freedom Day will bring together UN Secretary-General António Guterres, UN High Commissioner for Human Rights, Michelle Bachelet, journalist Younes Mujahid, President of the International Federation of Journalists, Maria Ressa, investigative journalist from the Philippines, founder of the Rappler news website, and the Secretary-General of Reporters Without Borders, Christophe Deloire, alongside several other high-level participants. Prominent Mexican-born American journalist Jorge Ramos will moderate the debate.
The debate will address the danger of what the UN Secretary-General has described as the “dangerous epidemic of misinformation.” It will advocate the need for a free press in countering Disinformation, which is putting lives at risk.
The debate will follow the launch on May 3 of a global UNESCO media campaign called FACTS, which highlights the role of free and independent media in the context of COVID-19. Leading media organizations around the world are joining the campaign, developed by award-winning communication agency DDB.
UNESCO will also present the latest data from its 2020 World Trends Report on Media Independence and press freedom in times of COVID-19.
“Information is a fundamental right. In times of COVID-19, Information can save lives. I wish to pay tribute to journalists, women, and men who commit and take risks to keep us informed,” said the Director-General of UNESCO. “Their work is more important than ever, as they help members of the public know how to act and governments to make informed decisions,” she added.
Every year on May 3, the world comes together to celebrate the fundamental principles of press freedom and take stock of freedom of expression around the world. The UN General Assembly proclaimed World Press Freedom Day in 1993 on the recommendation of UNESCO’s General Conference.
“Nearly 200 years ago, Thomas Jefferson wrote that ‘the only security of all is in a free press.’ His words stand today as an apt reminder of the crucial link between press freedom and democracy,” said National Press Club President Michael Freedman. “Amid the current crisis, our reporters on the front lines reinforce every hour of every day why journalism matters.”
The National Press Club and the National Press Club Journalism Institute are joining people around the globe to commemorate World Press Freedom Day on May 3. The National Press Club is the world’s leading professional organization for journalists and represents some 3,000 reporters, editors, and expert communicators worldwide.
The motto for this year’s 27th World Press Freedom Day, organized by UNESCO, is “Journalism without Fear or Favor.”
• ONLINE HIGH-LEVEL DIALOGUE PROGRAMME:
|GlobalGiants.Com|
Edited & Posted by the Editor | 12:37 PM | View the original post
BE A BORING HERO
Photo: But it’s irritating. Or, rather, it’s challenging Americans to stay boring.
PARSIPPANY, N.J., May 1, 2020 — As May begins, more than half of states in the U.S. are lifting stay-at-home measures in an attempt to get the country back on its feet. But many of the experts are cautioning citizens to stay focused and continue to stay home and stay safe. Mucinex, a cold and flu brand, is elevating the conversation by leveraging art, not just words, in its new public health campaign that animates and illustrates the best science-based advice for fighting COVID-19.
By continuing to follow advice on social distancing, limited outside activity, and keeping hands clean and away from faces, the series of vibrant and visually-powerful superhero images are at the center of this new campaign. They show how we can become “stay-at-home” heroes by making our boring lifestyles more fun. This message is especially crucial for younger Americans who feel less vulnerable and thus are struggling to follow a dull way of life, Mucinex said.
Mucinex and the brand’s creative agency, McCann and McCann Health, New York, have once again partnered with award-winning illustrator Noma Bar. Noma created a series of colorful and intriguing social superhero illustrations and Instagram stickers that help Americans grasp the heroism of staying home and being monotonous. According to Mucinex, Bar’s simple and imaginative works combine a clever use of negative space and bold design techniques. They show that by being a ‘boring hero,’ everyone can be a helper, keeping the front-line heroes - first responders, healthcare workers, grocery employees, mail carriers, and so many others - safe and healthy.
“The science shows staying in isn’t exciting, but it does save lives,” said Claudine Patel, Vice President, Marketing, Mucinex. “So much more than simple words, these vivid and original visuals invite consumers to show off their superhero creds by donning capes and masks and have more fun while performing mundane tasks, such as vacuuming, making a sandwich or simply taking a nap.”
This one-of-a-kind “boring” social content series launches nationally in the USA on Instagram today. Noma Bar will continue to imagine, create, and release new illustrations inspiring Americans to be heroic by staying home and having fun being boring, Mucinex said. Mucinex has also curated a group of top influencers who will help spread Bar’s images through Instagram stories.
“With the weather warming up across the nation, there is great temptation to give up our boring routine, but in reality, we should be fighting back by embracing these mundane life-saving techniques with an added dose of fun,” said Patel. “Bar’s clever illustrations help translate the contradiction of being a “Boring Hero” in a sturdy, spirited, and fun way, and we are proud to partner with him to inspire staying home and staying safe.”
|GlobalGiants.Com|
Edited & Posted by the Editor | 2:10 AM | View the original post
