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May 3, 2020


MUCINEX, Boring Hero

Photo: But it’s irritating. Or, rather, it’s challenging Americans to stay boring.

PARSIPPANY, N.J., May 1, 2020 — As May begins, more than half of states in the U.S. are lifting stay-at-home measures in an attempt to get the country back on its feet. But many of the experts are cautioning citizens to stay focused and continue to stay home and stay safe. Mucinex, a cold and flu brand, is elevating the conversation by leveraging art, not just words, in its new public health campaign that animates and illustrates the best science-based advice for fighting COVID-19.

By continuing to follow advice on social distancing, limited outside activity, and keeping hands clean and away from faces, the series of vibrant and visually-powerful superhero images are at the center of this new campaign. They show how we can become “stay-at-home” heroes by making our boring lifestyles more fun. This message is especially crucial for younger Americans who feel less vulnerable and thus are struggling to follow a dull way of life, Mucinex said.

Mucinex and the brand’s creative agency, McCann and McCann Health, New York, have once again partnered with award-winning illustrator Noma Bar. Noma created a series of colorful and intriguing social superhero illustrations and Instagram stickers that help Americans grasp the heroism of staying home and being monotonous. According to Mucinex, Bar’s simple and imaginative works combine a clever use of negative space and bold design techniques. They show that by being a ‘boring hero,’ everyone can be a helper, keeping the front-line heroes - first responders, healthcare workers, grocery employees, mail carriers, and so many others - safe and healthy.

“The science shows staying in isn’t exciting, but it does save lives,” said Claudine Patel, Vice President, Marketing, Mucinex. “So much more than simple words, these vivid and original visuals invite consumers to show off their superhero creds by donning capes and masks and have more fun while performing mundane tasks, such as vacuuming, making a sandwich or simply taking a nap.”

This one-of-a-kind “boring” social content series launches nationally in the USA on Instagram today. Noma Bar will continue to imagine, create, and release new illustrations inspiring Americans to be heroic by staying home and having fun being boring, Mucinex said. Mucinex has also curated a group of top influencers who will help spread Bar’s images through Instagram stories.

“With the weather warming up across the nation, there is great temptation to give up our boring routine, but in reality, we should be fighting back by embracing these mundane life-saving techniques with an added dose of fun,” said Patel. “Bar’s clever illustrations help translate the contradiction of being a “Boring Hero” in a sturdy, spirited, and fun way, and we are proud to partner with him to inspire staying home and staying safe.”

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Edited & Posted by the Editor | 2:10 AM | Link to this Post

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