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May 26, 2020

Naya Hindustan - Anthem on India's Unity in Diversity during the Pandemic.

MUMBAI, May 26, 2020 — The COVID-19 Pandemic has created massive disruptions across the world. For the last two months, the lockdown in India has altered people’s lives - socially, economically, and emotionally. Music Director Hitesh Prasad ideated the concept, scored the music, and penned the lyrics of the song ‘Naya Hindustan,’ an anthem on India’s Unity in Diversity during the Pandemic. Leading singers — Mahalaxmi Iyer, Bhumi Trivedi, Toshi Sabri, Shraddha Pandit, and Hitesh Prasad sang the song with contributions from Raju Shankar (Piano) and Glen Fernandez (Guitar).

Kanishka Shankar directed the video, Tosif Shaikh mixed it, and Raju Shankar and Sanjay Jaipurwale arranged the music. Nihilent, a global consulting and services company, supported the project.

“As people embrace this new reality, it is also a time to reflect and ink a new future. With this unprecedented crisis, comes a great opportunity to heal ourselves, break barriers and blur boundaries and hasten compassion, empathy, and togetherness. No doubt, this crisis has unified all, and it is time to showcase this unity amid diversity of caste, religion, and creed. This is the time to foster humanity, love, and light,” said the producers. “The song is a tribute to the countless COVID-19 warriors, the unsung heroes and a billion-plus people suspended on hope, united by courage and faith in humanity.”

Hitesh Prasad said, ” I wrote and composed this music video to primarily showcase the communal harmony and motivate people of this country impacted by COVID-19 and lockdown in many different ways. The key message of this video I wanted to convey is my vision of ‘New India’- a country that needs to rise above all our differences and be one in this hour of crisis.” “The lyrics capture this idea of peace, communal harmony, compassion, and resilience to move forward. The singers and others have contributed as a purely social cause. Thanks to Nihilent for supporting us with this initiative,” he added.

Source: Nihilent

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Edited & Posted by the Editor | 9:22 AM | Link to this Post

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