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July 3, 2020
Pepsi India joins hands with the National Restaurant Association of India and Swiggy to support the Restaurant Community.
Launches #PepsiSaveOurRestaurants initiative with an intent to provide approx. 2.5 million meals to marginalized workers of the restaurant community through a fund-raising effort.
Pepsi will donate funds for any Soft Drink that consumers add to their food order on Swiggy, which includes either a Pepsi or any other soft drink.
New Delhi, July 3, 2020 — Beverage brand Pepsiï¸ has announced #PepsiSaveOurRestaurants, a fund-raising initiative in association with the leading restaurant industry association, National Restaurant Association of India (NRAI) and leading online food delivery aggregator Swiggy. The initiative aims to provide approximately 2.5 million meals to the restaurant community workers who are in distress.
As part of the initiative, whenever any consumer adds any soft drink to his/her meal order on Swiggy from June 25, 2020, to July 19, 2020, Pepsi will contribute part of the proceeds in respect of each soft drink ordered to the NRAI COVID-19 Relief Corpus. This fund would provide meals (dry ration) to restaurant workers who have served people and are suffering due to these challenging times.
According to Pepsi, the offer is valid on any packaged soft drinks ordered from restaurants listed on the Swiggy platform. It includes carbonated soft drinks, packaged iced tea, packaged juices & packaged juice-based drinks and not just the purchase of Pepsiï¸.
Speaking about the initiative, PepsiCo India spokesperson said, “The environment that we operate in, matters to us. The restaurant industry is an integral part of our ecosystem, and the ongoing health challenge has severely impacted it. Both restaurants and restaurant workers are struggling. Hence, in our endeavor to find various meaningful ways to provide support to the ecosystem, we found that mobilizing a movement with consumers & providing food security support to our restaurant workers & their families in distress is a timely intervention and need of the hour. Through #PepsiSaveOurRestaurants, we are committed to supporting the ones in need and are extremely thankful to SWIGGY and NRAI for their support and partnership for this initiative.”
Srivats TS, VP - Marketing, Swiggy, said, “During these times when the hospitality sector is facing major setbacks in adjusting to the ‘new normal’ and sustaining themselves, Swiggy focusing on supporting the restaurant community in every way possible. As several restaurants evaluate their next course of action to remobilize their operations, we are happy to assist #PepsiSaveOurRestaurants initiative along with NRAI towards striving to ensure that restaurant workers and their families don’t stay hungry. With this initiative, we hope to help the restaurant workers with an intent to stabilize their lives in these challenging times.”
Anurag Katriar, President of NRAI, added, “While the current pandemic has impacted every sector, it has perhaps manifested itself more sharply on the workforce in the restaurant sector because of the sheer volumes. After all, we are the second-largest employers of human capital in India after agriculture. In light of the magnitude of this problem, the initiative of Pepsi India to help the employees of the sector in distress is highly applaudable. On behalf of NRAI, I express my heartfelt gratitude to Pepsi India and thank them for their beautiful gesture and generous contribution. This contribution will help us provide food to families of thousands of marginalized workers in the industry and will further cement our relationship with Pepsi.”
PepsiCo entered India in 1989 and has grown to become one of the most abundant MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, and Quaker.
Source: PepsiCo India
|GlobalGiants.Com|
Edited & Posted by the Editor | 11:22 AM | Link to this Post
