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August 8, 2020

Coca-Cola India unveils Two New Minute Maid Brands to mark its Entry into Immunity-boosting Beverages.

Coca-Cola India, Minute Maid

Coca-Cola India, Minute Maid

Photos: Coca-Cola India Brings Delightful Fruit Nutrition with two new products: Minute Maid Nutriforce and Minute Maid Vita Punch, made with Indian farmers’ fruits. Images provided by & copyright © Coca-Cola India.

New Delhi, August 7, 2020 — Coca-Cola India has reiterated its commitment as a ‘Total Beverage Company with strong local roots.’ It said it continues to invest in India’s essence by advancing beverage localization, celebrating farmers, and catering to the evolving needs of Indian consumers. Today, the company, under its master brand Minute Maid, introduced two new products delivering some of the daily essential nutrition requirements, made with fruits grown by Indian farmers. Minute Maid Nutriforce and Minute Maid Vita Punch offer much-needed benefits of mental agility and immunity, demonstrating a commitment to expand the company’s portfolio of delightful nutrition for everyday occasions.

Expansion of brand Minute Maid with the introduction of the new beverages also underlines Coca-Cola India’s focus on the ‘Fruit Circular Economy’ initiative, enabling farmers to increase their yield by sourcing fruits to launch fruit-based drinks.

T. Krishnakumar - President, Coca-Cola India, and Southwest Asia, said, “Coca-Cola remains grounded in its purpose to craft meaningful brands and offer its consumers a choice of drinks that refresh the body and spirit. Our long-term strategy entails offering more and more fruit-based beverages in line with consumer preferences. The expansion of our portfolio of nutritious juices under Minute Maid is in line with our aim to nourish every Indian and become India’s first choice in Fruit Nutrition. It also marks another step towards our commitment to the nation and its farmers.”

Minute Maid Vita Punch is a range of delicious fruit cocktails crafted from Indian fruit recipes that provide 100% of one’s daily requirement of Vitamin C to support immunity. It also marks Coca-Cola India’s entry into the nascent category of immunity-boosting beverages. Minute Maid Nutriforce is designed especially for Indian mothers who are seeking nutritious choices for their growing children. Minute Maid Nutriforce blends the great taste of Kashmiri apple juice with Iron, Zinc, and other essential vitamins that support cognition and mental sharpness.

Vijay Parasuraman - Vice President - Marketing, Coca-Cola India and Southwest Asia, added, “With the changing times, consumers are now opting for beverage options with health benefits - as their approach towards health and wellness is also transforming drastically. We developed the new beverages keeping in mind consumers’ requirements as they adapt to the ‘new normal.’ Made with fruits grown on Indian soil by Indian farmers, the latest additions to our delightful nutrition portfolio under Minute Maid Masterbrand are focused on solving our consumers’ real problems these times.”

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its various beverage products.

Source: Coca-Cola India


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Edited & Posted by the Editor | 1:06 AM | Link to this Post

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