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August 11, 2020
Michelin Announces 2021 Road Atlas with Featured Driving Tours for Summer and Fall Getaways
GREENVILLE, S.C., Aug. 10, 2020 — As a map publisher and leading mobility company, Michelin is debuting a new road atlas for travelers in North America. The 2021 Road Atlas: USA CANADA MEXICO features exclusive driving tours from the famous Green Guide collection.
According to the AAA 2020 Summer Travel Forecast, Americans will take over 700 million trips from July through September. Road trips will account for 97% of all summer travel, making it the most preferred form of transportation this summer.
Travelers will enjoy nearly 30 scenic drives across the U.S., from Alaska’s glaciers to Arizona’s deserts to Maine’s coast. Michelin’s driving tours guide travelers around North America with stops in national and state parks along the way. Six drives across Canada take travelers from the otherworldly Alberta Badlands to the Canadian Rockies, with a stop at stunning Banff National Park.
“Michelin has guided travelers to the best trails, hotels, and culinary destinations for more than 120 years. It is excited to offer a new version of its road atlas,” said Eileen Osteen, director of travel guides and map sales for Michelin North America. “As travelers pivot to road trips during the pandemic recovery, Michelin’s new 2021 Road Atlas is the ultimate companion for inspiring local and regional drives.”
The 2021 Road Atlas also includes 1,000 travel center locations for accessible pit stops. A unique format with flip-of-the-page navigation enables travelers to select a destination from the main map easily. Travelers will find 245 inset city maps and GPS coordinates to more than 2,500 parks in this new spiral-bound edition.
Michelin is a French multinational tire manufacturer based in Clermont-Ferrand in the Auvergne-Rhône-Alpes région of France. Headquartered in Greenville, S.C., Michelin North America operates 19 major manufacturing plants.
Source: Michelin North America
|GlobalGiants.Com|
Edited & Posted by the Editor | 1:47 AM | Link to this Post
