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August 23, 2020
Nestlé India Launches a set of year-long initiatives across the country on the eve of Independence Day.
Photo: Aerial shot of Nestle Headquarters in Vevey, Switzerland. Image provided by Nestlé S.A.
Nestlé House, Gurugram, India. Aug 20, 2020 — Nestlé’s brand, MAGGI, has been an integral part of Indian households for nearly four decades. Nestle India announced that it is launching a set of year-long initiatives across the country called “MAGGI Desh Ke Liye 2 Minute - Ek Chhoti Si Koshish”.
The initiatives will begin with a digital launch followed by several actions focusing on Swasthya (Health), Swachhta (cleanliness), and Sahayata (Co-operation). As part of these initiatives, MAGGI will partner with various entities, including reputed NGOs to assist society in multiple ways:
- Provide for a million meals to be fed to the disadvantaged and weaker sections of the population.
- Work on an ambitious target of supporting 10000 street food vendors come out of these challenging times.
- Inspire the youth to connect with agriculture and help solve some of the on-ground challenges.
- Continue its environmental sustainability initiatives with a focus on plastic waste management.
Suresh Narayanan, Chairman, and Managing Director. Nestlé India said, “At Nestlé India, during these unprecedented times, we go back to and reaffirm our purpose and values of respect, which enshrines our inspiration for action. We re-commit ourselves to impacting the lives of millions through the enhancement of health, livelihoods, and doing good for as many people as possible! Nestlé India has sought to respond to the situation as a ‘Nestlé Family,’ being inclusive and humble in our approach to address the needs of the communities around us. With the upcoming initiative, we aim to leverage the nation’s most loved food brand MAGGI and hope to inspire citizens to take small steps, which can be transformative.”
Speaking about the initiative Nikhil Chand, Director - Foods & Confectionery, Nestlé India said, “We believe in the power of food to enhance lives, improve livelihoods, and protect the planet for future generations. The initiative, ‘MAGGI - Desh Ke Liye 2 Minute - Ek Chhoti Si Koshish’, aims to inspire people to take small yet meaningful steps to create a positive impact and bring about change. It is an important initiative centered around 3S - Swasthya, Swachhta, and Sahayata, through which the brand purposefully collaborates with citizens.”
Nestlé India is part of Nestlé S.A. of Vevey, Switzerland, one of the world’s most admired and extensive food and beverage companies.
Sources: Nestlé India, Nestlé S.A.
|GlobalGiants.Com|
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Edited & Posted by the Editor | 10:06 AM | Link to this Post
