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September 16, 2020

Hindustan Unilever's Boost expands its footprint in India

The brand to enter the Western, Northern, and Eastern regions of the country.

Hindustan Unilever Boost

GURUGRAM AND MUMBAI, India, Sept. 15, 2020 — Hindustan Unilever Limited (HUL) today announced the expansion of Boost, one of India’s leading nourishing beverages in chocolate flavor, into the Western, Northern, and Eastern regions of the country. An iconic brand, Boost is widely enjoyed by kids given its ‘Great Taste’ of chocolate, the benefit of 3X stamina and energy under a formulation consisting of 17 essential nutrients, and legacy of association with leading Indian sports personalities.

The market expansion reaffirms and further supports the brand’s purpose of unleashing the winner in kids across India. The brand narrative, ‘Play A Bigger Game,’ which goes beyond the motivation to tackle everyday challenges and aims to enable kids to take on the more prominent and more formidable opponents in the real world, will drive the geographic growth, Hindustan Unilever Limited (HUL) explained.

According to Krishnan Sundaram, Vice President, Integration and Business Head, ‎HUL, “Boost has a long-standing legacy in the southern market, and we are excited to be taking this journey forward across all regions of the Indian households. There is a tremendous market opportunity in the milk-rich regions for Boost to establish and eventually lead the category. We are looking forward to embarking on a successful journey for Boost pan India.”

As a part of the comprehensive communication outreach, the much-loved TVC with Indian Cricketer Virat Kohli preparing a young kid to #PlayABiggerGame in his unique style will be on air across regional and national media in Hindi and Marathi. The brand will also continue to convey its purpose of unleashing the winner in kids through its platform,, a website democratizing cricket learning, where aspiring kids can learn the skill in various aspects of the game directly from the champions.

Boost will be available in stores and leading e-commerce platforms pan India, HUL announced.

Hindustan Unilever Limited (HUL) is India’s largest Fast-Moving Consumer Goods company with its products touching the lives of nine out of ten households in the country. HUL says it works to create a better future every day.

Source: Hindustan Unilever Limited (HUL)


Boost Energy — When you have 3X more stamina, no challenge is big enough. Watch how a young talented boy gives Virat a tough time #PlayABiggerGame. StumbleUpon reddit Facebook Google Plus Tweet This Seed This on Newsvine

Edited & Posted by the Editor | 9:41 AM | Link to this Post

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