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September 12, 2020
Tata Consultancy Services (TCS) Wins 2020 Gartner Communications Award.
• Tata Consultancy Services Won the Award for Excellence in Building a Corporate Brand, for its Customer-centric Campaign, Digital Transformation with Business 4.0™
Photo: Natarajan Chandrasekaran, Chief Executive Officer, and Managing Director, Tata Consultancy Services, India; Mentor of the World Economic Forum Annual Meeting of the New Champions 2014 in Tianjin, People’s Republic of China 2014. Image provided by & copyright © World Economic Forum / Ciaran McCrickard.
New York & Mumbai, India, Sept. 10, 2020 — Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting, and business solutions organization, has won the 2020 Gartner Communications Award in the category Excellence in Building a Corporate Brand for its campaign Digital Transformation with Business 4.0™.
The Gartner Communications Awards support and showcase the great work of communicators who have achieved real, measurable business outcomes in their organizations. TCS’ Business 4.0 campaign was chosen from among 200 entries from organizations across 30 countries. It was recognized for defining a truly unique, differentiated brand that fulfills stakeholder needs, building a brand connection with external audiences, helping employees fulfill the brand promise, and measuring the corporate brand’s impact on employees and other audiences.
TCS launched the Business 4.0 thought leadership framework to provide enterprises a roadmap for their digital transformation. The framework identified four winning behaviors for success in the Business 4.0 world: Driving mass personalization, creating exponential value, leveraging ecosystems, and embracing risk, all accomplished by harnessing the power of new technologies such as the cloud, internet of things, analytics, automation, robotics, and artificial intelligence.
“The judges loved this company’s approach to raising brand awareness through the eyes of their customers and making customers the hero of that story. Their multi-phased layered effort involved brand ambassadors and several kinds of channels and storytelling approaches. And they sealed the deal with very impressive metrics which pointed to clear impact on business performance,” said Dorian Cundick, VP, Advisory, Gartner.
“We are delighted to receive this recognition from the expert jury. To showcase how our Business 4.0 thought leadership framework helps enterprises draw up their digital transformation roadmaps, we leveraged storytelling as a powerful tool. We got our customers to narrate their individual growth and transformation journeys. The outcome was a very effective communication of how our framework works in real life and differentiated positioning for TCS. The large number of market-defining transformational engagements we have entered into in the last couple of years is a strong validation of that strategy,” said Rajashree R, Chief Marketing Officer, TCS.
This latest recognition follows a host of awards won by TCS this year to date for its marketing and communications efforts, including a Gold Stevie in the category Mobile Marketing Campaign of the Year and a Silver Stevie in the category Best User Experience at the 2020 American Business Awards®. Additionally, TCS was recognized by Brand Finance as the fastest-growing brand of the decade by brand value, and among the Top 3 brands in IT services globally.
Tata Consultancy Services is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology, and engineering services and solutions. These services and solutions are delivered through TCS’s unique Location Independent AgileTM delivery model, recognized as a benchmark of excellence in software development.
A part of the Tata group, India’s largest multinational business group, TCS has over 443,000 of the world’s best-trained consultants in 46 countries.
Source: Tata Consultancy Services
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