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October 28, 2020
Breitling presents its "Spotlight Squad" and launches Chronomat Watches for Women of Purpose, Action, and Style.
Breitling today presented its new “Spotlight Squad” as it launched Chronomat 36 and 32 watches for “women of purpose, action, and style.”
“Our inspiration for this new collection is the Breitling woman herself. A woman of purpose, action, and style who’s at the top of her game,” said Breitling CEO Georges Kern at the launch.
“Some people have mastered the art of not only shining in the spotlight but also shining their light on others and inspiring change in the world. Three of them are on our Spotlight Squad: Charlize Theron, Misty Copeland, and Yao Chen. These extraordinary entertainers are at the top of their game and have shattered the stereoÂtypes clinging to their gender and respective fields,” Breitling explained.
• Charlize Theron — Originally from South Africa, Oscar-winner Charlize Theron has proven her versatility in numerous roles and genres. In 2004, she won the Academy Award for Best Actress after playing a serial killer in Monster. In 2019, she starred in and co-produced the drama Bombshell, receiving nomination for another Academy Award.
• Misty Copeland — In 2007, dancer Misty Copeland was only the second African-American woman to be promoted to soloist with American Ballet Theatre (ABT); in 2015, she was the first African-American woman to become a principal dancer. That year, Time magazine named her one of the world’s 100 most influential people.
• Yao Chen — Chinese TV and film actress Yao Chen has won many awards, including the Audience Choice category of China’s Golden Eagle Award (2010) and Best Actress at the Busan International Film Festival (2016, Asian Content). In 2019, she won the Golden Mulberry Award for Lifetime Achievement at the Far East Film Festival.
In addition to excelling on screen and stage, these three are not afraid to take control of their storyÂlines while trying to improve others’ lives. Indeed, they form a tenacious squad of women who stand up for their beliefs and the issues closest to their hearts, the company said.
“Who better than Charlize Theron, Misty Copeland, and Yao Chen to turn the spotlight on major global causes as they redefine what it means to be a strong woman? Three leading stars are known for being fierce and pushing boundaries. What binds them together is the Spotlight Squad and Breitling’s dedication to change, diversity, and reshaping the world we live in,” Breitling CEO Georges Kern added. “And now - dedicated to women - the new Chronomat 36 and 32 collection embodies flair, confidence, and an active lifestyle.”
The Chronomat 36 and 32 series - takes women wherever they want to go.
Sporty yet elegant, this modern-retro-inspired watch quickly takes its wearer from business meeting to the beach - and everywhere in between. It symbolizes competence and effortless style.
The stunning watches in the Chronomat for Women range feature Breitling’s iconic Rouleaux bracelet with a butterfly clasp, which is as robust as it is elegant.
In terms of finish, these timepieces are nearly as diverse as the women on the Spotlight Squad. Along with the choice of sizes (36 mm Automatic and 32 mm SuperQuartz™), they are also available in various metal cases.
The Chronomat Automatic 36 is powered by the Breitling Caliber 10 with a reserve of about 42 hours. There are ten versions to choose from, with striking lacquered dials in white, pale green, midnight blue, or copper.
The Chronomat 32 runs on the Breitling Caliber 77 and has a battery life of three to four years. It comes in seven versions, with white or midnight blue dials.
The original 1984 Chronomat helped signal a rebirth of the Swiss watch industry, and it has inspired many more timepieces over the past four decades - including women’s models.
Today, the Chronomat 36 and 32 collections’ modern-retro watches shine the spotlight on confident and versatile women.
Source: Breitling
|GlobalGiants.Com|
Edited & Posted by the Editor | 11:06 AM | Link to this Post
