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October 4, 2020

TCS OmniStore™ Wins Award for Excellence in Omnichannel Interactive Customer Experience

ICXA Recognized Tata Consultancy Services’ Unified Commerce Platform for Delivering Seamless Omnichannel Customer Experiences.

Tata Consultancy Services

TCS, Belgium

Photo: TATA Consultancy Services in the courtyard of Egmont Palace, Brussels, Belgium. Image Credit: European Business Summit.

NEW YORK and MUMBAI, India, October 3, 2020 — Tata Consultancy Services (TCS), announced that its unified commerce platform, TCS OmniStore™, has won the Interactive Customer Experience (ICX) Association Elevate Award for Best Omnichannel ICX. TCS is a leading global IT service, consulting, and business solutions organization.

The ICX Association annually gives its Elevate Awards to recognize achievements in engaging customer experiences. It recognized TCS OmniStore for using interactive technologies to create transcendent brand experiences that captivate and engage customers across multiple channels, such as mobile, web, and in-store.

Part of the TCS Algo Retail™ suite, TCS OmniStore, provides a unified experience of carts, wish lists, promotions, and orders, with connected context between online and store; brings customers, products, and associates together; and creates digital, experiential hubs. Powered by a headless commerce architecture, it helps businesses cater to evolving touchpoints by building new services and apps quickly without worrying about channel constraints.

TCS OmniStore helps retailers contextually bind scenarios, processes, data, and insights on to a single platform, thereby increasing checkout speed by five times and sales by 20 percent. It serves diverse business lines—general merchandise, discount, specialty, fashion, restaurant, post office, telecom, and travel and hospitality industries.

“TCS OmniStore is an outcome of our strong vision, belief in unified commerce, and our sustained investments in the Algo Retail suite. By enabling omnichannel by default, the platform helps businesses deliver seamless, connected customer experiences and drive growth. We are pleased to receive the Elevate Award that recognizes our passion for innovation and the market success of our TCS OmniStore platform,” said Shankar Narayanan, Business Group Head, Retail, CPG, Travel & Hospitality, TCS.

“TCS OmniStore has leveraged omnichannel technology to enable the customer to take full control of their shopping experience no matter what shopping environment they are most comfortable using,” commented Elliot Maras, Editor, and one of the awards judges.

TCS’ Algo Retail suite enables retailers to integrate and orchestrate data flows across the retail value chain. The Retail Suite harnesses the power of analytics, Artificial Intelligence, and machine learning to unlock exponential business value.

Tata Consultancy Services is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years.

A part of the Tata group, India’s largest multinational business group, TCS has over 443,000 of the world’s best-trained consultants in 46 countries.

Source: Tata Consultancy Services

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Edited & Posted by the Editor | 6:59 AM | Link to this Post

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