Ducati Global Dealer Conference 2020 held Digitally.

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November 22, 2020

Ducati Global Dealer Conference 2020 held Digitally.

Great success for Ducati’s annual meeting with the global dealer network, which was held entirely online for the first time.
More than 5,000 people attended the digital event, the highest number ever for the Global Dealer Conference.
Thanks to the virtual mode, Ducati employees worldwide connected and previewed the 2021 range.

DUCATI

Ducati

Borgo Panigale (Bologna, Italy), November 20, 2020 - The annual Ducati Global Dealer Conference took place in the week of November 2 to 6, in a wholly digital way, for the first time in its history.

The Global Dealer Conference is one of the most significant moments of the year for the Borgo Panigale motorcycle manufacturer. Ducati had the opportunity to interact with its global network of dealers, take stock of the year just ended and plan all activities for the next one with the preview presentation of the new models in the range.

For 2020, the complicated global health situation did not make it possible to physically carry out the annual meeting, which had always taken place in Italy with personal attendance in past years. Therefore, Ducati chose to revitalize the event, organizing the first virtual edition in history, and obtaining record participation numbers. More than 5,000 participants in the 2020 Global Dealer Conference got connected from 87 different countries.

This online convention aimed to make all participants feel an integral part of the Ducati family. Ducati invited all employees of the Borgo Panigale headquarters, the Ducati Motor Thailand plant, and all the Ducati subsidiaries in the world, to reduce distances and facilitate discussion. These initiatives included an active chat with Ducati VP Global Sales & After Sales, Francesco Milicia, the Museum Online Journey (the virtual tour of the Ducati Museum available in 8 languages), and a virtual coffee lounge that allowed the various users to carry out networking.

The highlight of the 2020 edition of the Global Dealer Conference was the live streaming with the preview presentation of the Ducati models for 2021. Thanks to simultaneous translation in 8 languages, dealers worldwide could discover the new bikes’ characteristics. Also, a “closed room” exclusively dedicated to the Multistrada V4 was reserved, within which the participants were able to ask their questions to the project managers directly.

As usual, the convention ended with the Ducati Dealer Awards ceremony, in which the best 2020 dealers for each geographical area received awards. An innovation for this year’s ceremony was introducing a new prize: the “Best Adapter Ducati Cares & Online Sales,” dedicated to the dealer who has most distinguished himself on digital issues and Ducati Cares program.

Despite the difficult situation, Ducati tried to communicate confidence to all its dealers, obtaining positive feedback on the virtual event’s organizational level and conveying the values â€‹â€‹of Style, Sophistication, Performance, and Trust that characterize Ducati in the best possible way.

Source: DUCATI

|GlobalGiants.Com|

Edited & Posted by the Editor | 2:39 PM | Link to this Post