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December 19, 2020







Photos: GENESIS GV70. Images provided by & copyright © Genesis.

SEOUL, KOREA - December 18, 2020 - Genesis has launched the GV70, its dynamic urban midsize SUV with a worldwide digital showcase.

Genesis broadcasted the GV70’s cinematic launch film, entitled “The GV70: A Travelogue,” via live streaming.

“Genesis has been striving to build an integrated and sincere connection on every aspect directly related to consumers, such as design, product, service, and lifestyle,” said Jay (Jaehoon) Chang, Global Head of the Genesis Brand. “Upon the release of the GV70 today, based on its customer-centric philosophy, Genesis will continue to provide luxurious models that consumers want, and that help deliver special memories to their daily lives.”

The GV70 is the first midsize SUV model produced by Genesis and features a Uniquely athletic SUV design with a strong personality. A driver-oriented interior layout expresses the ‘Beauty of white space’ in its ultimate interpretation, completing a uniquely Genesis luxury experience.

The GV70 offers an optimal driving experience by adopting state-of-the-art technologies, including ‘Highway Driving Assist II (HDA II),’ which helps drivers on highways or driveways control the steering wheel changing lanes.

Exterior design featuring uniquely athletic SUV design

The front of the GV70 reflects Genesis’s brand identity with Crest Grille and two-lined Quad Lamps inspired by Genesis’ signature Wing Emblem. The Quad Lamps are at the same height as the Crest Grille, which accentuates with and prominent stance.

The Parabolic Line, which begins above the Quad Lamps and runs elegantly along the SUV side, creates a dramatic contrast with the muscular rear fenders. The sleek and elegant coupe-like roofline, along with the dropping chrome line of the C-pillar, accentuates the GV70’s unique character.

At the rear, the taillights feature the ultra-thin, two-lined Quad Lamp, while all functional elements are set in the bumper, helping to achieve immaculate, pure forms, the company said.

Driver-oriented Interior Design Expresses the ‘Beauty of White Space’

The GV70’s driver-oriented interior features the ultimate interpretation of “Beauty of White Space” inspired by Korean architecture, offering maximum comfort and convenience.

The colors of the GV70 reflect its energetic yet refined design, giving customers an extensive range of color combinations, along with various interior materials.

A total of 13 exterior colors will be available in the GV70, including three new ones: Mauna Red, Barossa Burgundy (metallic), and Barossa Burgundy (matte). The GV70 also offers metallic colors such as Cardiff Green, Uyuni White, Vik Black, Saville Silver, Royal Blue, and Carbon Metal. The other available matte colors are Matterhorn White, Melbourne Grey, and Brunswick Green.

The GV70 offers a choice of five interior colors, including Obsidian Black Monotone, Obsidian Black/Vanilla Beige Two-tone, Ocean Waves Blue/Pine Grove Green Two-tone, Ocean Waves Blue/Havana Brown Two-tone, and Slate Gray/Velvet Burgundy Two-tone. Sport Package models also offer exclusive colors: Ultramarine Blue Monotone, Obsidian Black Monotone, and Obsidian Black/Seville Red Two-tone.

Strengthening Sporty Emotion with the GV70 Sport Package

The optional Sport Package offers another level of athleticism that further enhances the emotion of the GV70.

Spacious Interior — Both Practical and Luxurious

The GV70’s interior is optimized to offer passengers a generous amount of space and combines a low seating height to provide a great sense of comfort and a dynamic driving environment.

Also, GV70 applies new technologies to provide clean air to customers.

The GV70’s dual filter system improves indoor air quality by preventing fine dust and bacteria from entering the engine room pre-filter and indoor cabin filter.

The indoor cabin filter efficiently removes fine dust from inside and outside the vehicle with a higher capability to filter ultrafine dust. It also removes indoor bioaerosols by up to 99.9% within 10 minutes based on its antibacterial function.

Powerful Performance and Balanced Driving Befitting a Luxury Midsize SUV

The GV70 offers an optimal driving experience with its powerful performance, fit for a luxury midsize rear-wheel drive SUV, and delivers comfortable driving experiences even when going off-road.

Securing a Higher Level of Driving Safety Based on the Latest Technologies

Genesis applied a wide range of new technologies to the GV70 to protect passengers from risks inside and outside the vehicle.

The GV70 delivers a level of convenience and safety by applying a variety of technologies such as Forward Collision-Avoidance Assist (FCA), Blind-Spot Collision-Avoidance Assist (BCA), Intelligent Speed Limit Assist (ISLA), Driver Attention Warning (DAW), and Forward Attention Warning (FAW), Navigation-Based Smart Cruise Control (NSCC), and Highway Driving Assist.

Intelligent Car Equipped with Biometric Technology and the Latest Infotainment System

The GV70 creates an optimum driving environment by combining a state-of-the-art infotainment system with the latest connected-car technologies.

The GV70 also maximizes user convenience by strengthening the display features of AR Navigation.

The improved AR Navigation can provide directions that indicate the exact direction based on the destination and its location at that very moment.


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Edited & Posted by the Editor | 3:15 AM | Link to this Post

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