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January 7, 2021

Kia Motors unveils New Logo and Global Brand Slogan to ignite its Bold Transformation for the future.

Kia Motors

Kia Motors


Seoul, South Korea, January 07, 2020 — Kia Motors Corporation has revealed its new corporate logo and global brand slogan that signify its bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business, the company announced.

The logo symbolizes Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers, Kia explained.

“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation,” said Ho Sung Song, Kia’s President, and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”

Kia revealed the new logo with a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw crewless aerial vehicles (UAVs) launching hundreds of fireworks in a synchronized artistic show, igniting and celebrating Kia’s new beginning. It set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously.’

A new brand purpose and strategy to be revealed on January 15, 2021.

In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires.’ Details on Kia’s new brand strategy, including the brand purpose and philosophy and application to Kia’s future product line-up, will be shared through the digital ‘New Kia Brand Showcase’ event to be held on Friday, January 15, 2021.

The new logo’s launch follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market. The approach focuses on popularizing electric vehicles and introducing a broad range of mobility services tailored to meet individuals and local markets’ needs and tastes.

Kia Motors is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million cars a year in 190 countries, with more than 52,000 employees worldwide, annual revenues of over US$49 billion, and manufacturing facilities in five countries.

Source: Kia Motors Corporation

|GlobalGiants.Com|


KIA | New Logo Unveiling Show.


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Edited & Posted by Chief Editor | 10:56 AM | Link to this Post


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