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February 5, 2021
TAG Heuer & Porsche Enter the Strongest-Ever Partnership between a Car Manufacturer and a Watch Brand.
Photos: TAG Heuer Carrera Porsche Chronograph. Images provided by & copyright © TAG Heuer.
Fueled by a shared history with innovation and motor racing at its core, TAG Heuer and Porsche have joined forces to unveil an extensive partnership that will set a new standard for brand integration, the companies announced today.
“The strong friendship of our brand with TAG Heuer exists for decades. I am more than happy that we are now taking the next steps in the frame of a strategic partnership,” said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences, and the fulfillment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.”
“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude,” said Frédéric Arnault, CEO of TAG Heuer. “Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans passionate about both our brands and what we stand for.”
Sources: TAG Heuer and Porsche
|GlobalGiants.Com|
TAG Heuer | TAG Heuer X Porsche Virtual Launch
Edited & Posted by the Editor | 11:46 AM | Link to this Post
