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March 2, 2021

L'Oréal Paris Women Of Worth Launches Call For Everyday Heroes

The philanthropic program doubles its grants to $20,000. It would name one woman as this year’s National Honoree, receiving an additional $25,000 for her charitable endeavors.

L'Oréal Paris

NEW YORK, March 2, 2021 — Leading global beauty brand, L’Oréal Paris, seeks the Americans’ everyday heroes by announcing the call for its 2021 Women of Worth nominations. L’Oréal Paris has invited consumers to nominate a woman (at who is selflessly giving back to her community through non-profit leadership for a chance to be named one of ten Honorees, receiving up to $45,000 for her cause.

L’Oréal Paris Women of Worth premiered its new campaign this past Sunday, February 28, during the height of Awards Season, calling on Americans across the nation to place their nominations for this year’s Honorees. Featuring Viola Davis’s voice, as well as images of last year’s National Honoree, Noelle Lambert, and other alumnae, the new advertisement put the spotlight on incredible moments throughout the previous 16 years of Women of Worth.

“In 2021, the philanthropic program continues to bring to life the brand’s iconic tagline, “Because You’re Worth It,” championing women whose unwavering resilience, bravery, and courage show the power of owning one’s worth. This year’s Honorees will join the multifaceted program’s alumnae network of 150 individuals, who champion a diverse range of causes that exemplify embracing their worth and instilling worth within others,” L’Oreal said.

“We celebrate 50 years of our iconic ‘Because You’re Worth It’ tagline in 2021. We welcome stories that reflect not only the power of the Women of Worth who came before them but individuals who demonstrate the intrinsic value and worth of women everywhere,” said Ali Goldstein, L’Oréal Paris USA President. “In this landmark year, we are proud to elevate the next ten extraordinary women who find beauty in giving back, and we can’t wait to meet them.”

In addition to receiving financial support for their organization, Women of Worth provides the Honoree with a national platform to tell their stories and the opportunity to build a network that amplifies their cause.

Last year, Women of Worth launched its first-ever national television special, bringing together L’Oréal Paris’ notable roster of spokeswomen to highlight each Honoree’s unique mission.

In 2021, L’Oréal Paris will double its individual grants to $20,000 to create an even more significant impact. One National Honoree, chosen by popular vote, will receive an additional $25,000 for her charitable work. Each of the 2021 Women of Worth will get recognized as a shining example of how giving back can genuinely change the world.

The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand offering luxurious and innovative products and services available in the mass market. For more than 100 years, L’Oréal Paris has been providing women worldwide with products in four major beauty categories: hair color, haircare, skincare, and cosmetics.

Source: L’Oréal Paris

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Edited & Posted by the Editor | 6:02 AM | Link to this Post

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