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April 3, 2021

Mastercard Helps Small Businesses Digitally Enhance their Operations with New Microsoft, QuickBooks, and Zoho Benefits.


Purchase, NY, April 1, 2021 — As small businesses accelerate digital transformation, new offerings improve small business productivity and digital enablement.

Small businesses continue to move their operations online and access digital tools to future-proof their business in response to the pandemic. According to a Mastercard survey, 76% of small businesses in North America suggest the pandemic prompted them to make their business more digital, yet 64% say they are challenged to transform digitally.

To help small businesses maximize their digital presence, Mastercard is announcing new offerings with Microsoft, QuickBooks, and Zoho to its suite of U.S. small business benefits. Now available across Mastercard BusinessCard® and World Elite Mastercard for Business® in the U.S., small businesses can drive awareness of their business online with Microsoft Advertising, digitally manage payroll, and engage with their customers through Zoho’s marketing capabilities.

“Now more than ever, having a digitally-led approach is critical for small business owners. Mastercard remains committed to helping provide small businesses the solutions required to meet the needs of the evolving consumer and operate in our digital world,” said Chiro Aikat, EVP of Products & Innovation in North America for Mastercard. “Together with our partners, we are delivering a solid foundation of digital offerings and tools for our small business cardholders that help them sustain their business today and accelerate their growth tomorrow.”

Beginning April 1, Mastercard small business cardholders will start to automatically enjoy new benefits and access to the tools and solutions to help grow their business and digitally transform. It includes:

“Many businesses have experienced an accelerated digital transition this past year. They now have an array of tools that can help them grow and promote their businesses across digital marketing channels — web, social, email, events, and more,” said Raju Vegesna, Chief Evangelist at Zoho. “We are thrilled to partner with Mastercard to offer our social media management tool and end-to-end digital marketing platform — Zoho Social and Zoho Marketing Plus — so that small businesses can fast-track their growth.”

Mastercard’s small business value proposition provides seamless digital resources and partner discounts in addition to these new offerings. These include Salesforce’s customer relationship management solution Salesforce Essentials, an all-in-one app that provides for sales and customer support tools built specifically for companies of their size.

As small businesses continue to accelerate digital transformation, Mastercard’s Digital Diagnostic can help them assess their digital footprint and identify efficiencies, Mastercard said.

According to Mastercard, its Digital Doors program provides small business owners access to insights, tools, solutions, and guidance to help them set up shop online. The program helps them grow and manage their business, accept payments, and keep their business protected.

Source: Mastercard

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Edited & Posted by the Editor | 2:58 AM | Link to this Post

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