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May 3, 2021
The Empire State Building to Celebrate 90 Years
• New Historical Tours, Giveaways, and Other Year-Long Anniversary Celebrations Planned
Photo: The Empire State Building as seen from the “Top of The Rock.” Image Credit: Joe Shlabotnik.
Photo: The Empire State Building is illuminated in red to celebrate the landing on Mars of NASA’s Perseverance rover, Tuesday, Feb. 16, 2021, in New York City. Photo Credit: (NASA/Emma Howells). [File Photo].
NEW YORK, May 01, 2021 — The World’s Most Famous Building, the Empire State Building (ESB), celebrates its 90th anniversary on May 1, 2021.
“The Empire State Building, the international icon and symbol of dreams, was a record-breaker and trendsetter 90 years ago,” said Anthony E. Malkin, chairman, president, and CEO of Empire State Realty Trust. “Today, she is fully modernized for the 21st century, a world leader in energy efficiency retrofits in the built environment, indoor environmental quality, and on building health practices.”
“Since we first opened our doors 90 years ago, the Empire State Building Observatory has been the must-visit for travelers from around the world,” said Jean-Yves Ghazi, president of the Observatory. “We’ve welcomed everyone from the Queen of England to the Queen of Christmas (Mariah Carey) through our doors, and our most important visitors are our Observatory guests from around the world who today visit our brand new, $165 million recreation of our entire experience. With New York reopened as of July 1, we look forward to visits from our fans near and far who can safely travel to celebrate this important anniversary.”
• Brand-New Offerings for Visitors
To mark 90 years, the Empire State Building will kick off a wealth of new offerings, with more announcements throughout the year-long festivities.
Birthday Lighting: ESB’s world-famous tower lights will sparkle in white with a special “90” illuminated in the mast throughout the night.
New Historical Tour: The new 90 in 90 Tour will take guests on a 90-year journey in 90 minutes as they explore the building’s rich history. Treated like a VIP with their own ESB Ambassador at their side, guests quickly become insiders and go behind the scenes at the Empire State Building.
90th Anniversary Collectors’ Items: The Empire State Building’s gift shop will offer limited edition 90th Anniversary items available only on-site.
Birthday Giveaway: With the purchase of a Sunrise, Premium, or All Access ticket to the Observatory, guests will receive a complimentary, celebratory 90th-anniversary tote bag.
David Yurman Window Display: America’s foremost luxury jewelry brand David Yurman will launch its new “Empire Collection” of women’s jewelry and men’s accessories with a window display in the building’s famed Fifth Avenue lobby.
Sweeping Views with Starbucks Coffee: For the entire month of May, guests who show their Observatory ticket at the 34th Street Starbucks located inside ESB before or after their visit will receive a $0.90 tall, hot or iced coffee and a Starbucks reusable cup while supplies last.
• A Reimagined Guest Experience
Since its construction, the Empire State Building has taken pride in its status as the World’s Most Famous Building - an international symbol of technology, imagination, and ambition. Recent renovations and a reimagined visitor experience serve as examples for other buildings and attractions across the globe.
Reimagination of The Observatory Experience: A five-year, $165 million overhaul of the visitor journey to the 86th Floor Observatory was completed in 2019 and introduced a new dedicated guest entrance at 34th Street, an immersive 10,000 square-foot museum, and additional exhibits on the redesigned 80th Floor. A brand-new 102nd Floor Observatory with floor-to-ceiling windows completes the redo.
Sustainability Retrofit: Over the last ten years, the Empire State Building underwent a ground-breaking energy and efficiency retrofit as part of the $550 million Empire State ReBuilding program that transformed it into one of today’s most efficient historical landmarks. The building is in the top 20 percent of all Class A commercial assets in the nation. As a result of these efforts, ESRT earned the highest possible GRESB 5 Star Rating and Green Star recognition for sustainability performance in real estate and was named a Fitwel Champion for healthy, high-performance buildings. ESB looks forward to a more sustainable future with a recently announced target to reach carbon neutrality by 2030.
Updated Tower Lights: In 2012, the Empire State Building upgraded its world-famous tower lights to display more than 16 million colors. The new lights debuted with the building’s first music-to-light show set to Alicia Keys’ “Girl on Fire” and “Empire State of Mind.” The building recently brought back the classic show during 2020 to bring a moment of joy to all New Yorkers during the pandemic.
Restoration of an Art Deco Classic: In 2009, the Empire State building fully restored its Fifth Avenue Lobby celestial ceiling mural. The project used aluminum leaf and 23-karat gold, the same materials from 1931, and took more than 20,000 person-hours. Just last year, the building restored its silhouette to the original design that influenced various architectural styles. With the removal of multiple antennas and a new coat of silver waterproof paint, ESB sparkles like new.
“Over the past 90 years, the Empire State Building has been the undisputed landmark of the New York City skyline, with its iconic tower lights that shine as a symbol of hope, strength, and perseverance,” said Mr. Malkin. “We will continue to innovate and push boundaries in technology, sustainability, and tourism to ensure that the Empire State Building remains America’s Favorite Building for the next 90 years as well.”
The Empire State Building, “The World’s Most Famous Building,” is a 102-story Art Deco skyscraper in Midtown Manhattan in New York City. Empire State Realty Trust, Inc owns it. The $165 million reimagination of the Empire State Building Observatory Experience creates an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd Floor Observatory with floor-to-ceiling windows. The journey to the world-famous 86th Floor Observatory, the only 360-degree, open-air Observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building’s iconic history to its current place in pop culture. Officially opened on May 1, 1931, and now celebrating its 90th anniversary year, the Empire State Building welcomes more than 4 million annual visitors from around the world.
Source: Empire State Realty Trust, Inc.
|GlobalGiants.Com|
Edited & Posted by the Editor | 10:13 AM | Link to this Post
