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June 23, 2021
L'Oréal Paris champions the Role of Women in Cinema with the Launch of its inaugural Lights on Women Award, recognizing a Promising Female Filmmaker.
Photo: L’Oréal Paris, Lights On Women Award, Kate Winslet, 2021 Juror.
CANNES, France, June 22, 2021 — At the 74th Festival de Cannes, L’Oréal Paris has announced the Lights On Women Award, which will honor one rising female filmmaker in partnership with the Short Films competition of the Festival de Cannes. The winner will be hand-picked from the Festival de Cannes’ Short Films competition and international film schools’ short film programs. The final choice will be determined and announced by Academy award-winner and L’Oréal Paris spokesperson Kate Winslet - the Award’s first Juror - during a special prize ceremony at the Jeune Cinéma dinner in Cannes on July 16.
“This exciting partnership with L’Oréal Paris represents a natural extension of the brand’s ongoing support for Cannes and the wider cinema community,” said Thierry Frémaux, director of the Festival international du film de Cannes. “The Lights On Women Award will offer a much-needed opportunity to honor a deserving creator and aligns with the broader commitment of the Short Films competition and international film schools’ short film programs to recognize the female talent of tomorrow,” he added.
The winner of the inaugural Lights On Women Award will receive financial support of up to 30,000€. This unique recognition will also offer the winner a platform for increased visibility and gain access to a “sisterhood” of cinematic talent.
“L’Oréal Paris is a feminine and feminist brand; we believe in empowering women to overcome barriers and to have a long-term positive social impact within their communities,” said Delphine Viguier-Hovasse, Global Brand President, L’Oréal Paris. “The massive under-representation of women in film requires large-scale support, and I am proud to use our brand platform and resources to stand up for women’s visibility with the help of the incredible female actors who represent our brand. I firmly believe in advocating for talented women and holding space for them to shine.”
Actor Kate Winslet added, “What an honor to preside as Juror over this remarkable recognition for women filmmakers and to have an opportunity to celebrate such incredible talent. We must work together as a community to pursue gender parity within our industry, and I am delighted to support the L’Oréal Paris family on this important initiative.”
Source: L’Oréal Paris
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