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June 30, 2021
Pinterest expands Idea Pins to more Countries.
SINGAPORE, June 30, 2021 — Pinterest, Inc. (NYSE: PINS) today announced that it is expanding Idea Pins, its multi-page video Pin format, to all creators in India, Indonesia, Spain, Italy, Ireland, New Zealand, Brazil, Mexico, Argentina, Chile, Columbia, Peru, Japan, and Sweden. This new access and capability will empower anyone with a business account in these countries to create inspiring content and closer interaction with their audiences, building more engaged communities directly on Pinterest.
Idea Pins make it easy for creators to publish high-quality, long-lasting, save-able content directly to Pinterest. The number of Idea Pins created daily has grown by nearly 4x since January. With this latest international expansion, Pinterest highlights the creators worldwide who are making the ideas and encouraging Pinners to follow them.
“We believe the best inspiration comes from people with passions who want to bring positivity and creativity into the world. From creators to hobbyists to publishers, Pinterest is a place where anyone can publish great ideas and discover inspiring content. With Idea Pins, creators get empowered to share their passions and inspire and grow their audiences. By helping people on Pinterest spark creativity, try new things, build confidence, and be themselves, creators inspire to shape a life you love.” said Evan Sharp, Co-Founder, Chief Design and Creative Officer, Pinterest.
Idea Pins are an evolution of Pinterest’s Story Pins, with a new name to better match its uniqueness. Starting today, creators will also have a suite of new publishing tools including, video-first features, new editing tools, and updates to make creating Idea Pins easier and more creative.
• Idea Pin creation now includes:
- Video recording and editing for up to 20 pages of content
- Voice over recording so creators can add their voice
- Music selection by Epidemic Sound
- Ghost mode transition tools (perfect for those before-and-afters)
- Detail pages for instructions or ingredients
- Interactive elements like people tagging and stickers
- Multi-draft save so Creators can publish more ideas
- Export options to share content beyond Pinterest
- Topic tagging, a publishing feature that helps connect content to relevant interests
- The Creator Code - Pinterest’s content policy designed to keep Pinterest a positive and inspiring place
Creators with early access to Idea Pins like Chef Kunal Kapur, Masoom Minawala, and Kritika Khurana in India have already grown their audiences, with cooking tutorials on fun and easy Indian dishes, fashion ideas for what to wear for Holi, and fresh beauty tutorials. Publishers like TimesOfIndia Food, ETimes Lifestyle, and Femina India have also started to use Idea Pins to inspire their audiences across a diverse range of verticals, including beauty, fashion, food, and well-being.
“Idea Pins are a cool and creative way to showcase new recipes, share comprehensive ideas and upcoming projects with the audience. Since we were early adopters of the feature, we were able to see huge growth in minimal time. Some Idea Pins have crossed more than a million views in a couple of days. That’s a lot of eyeballs for food videos! It’s a great way to catch people’s attention and inspire them.” Pinterest Creator and Chef Kunal Kapur said.
To help creators build their audience, Pinterest is also introducing new ways for Pinners to discover Idea Pins. Starting today, all Pinners will see Idea Pins from creators they follow right at the top of their home feed. Following streams give Pinners a new way to see fresh content from creators in more places, including search, the Today tab, and the top of creator profiles.
For Pinners, this means the ideas within a Pin will be more engaging and actionable. Pinterest has seen 9x the average comment rate on Idea Pins compared to standard Pins.
With these updates, Pinterest is continuing its journey to build a platform where Pinners worldwide can discover content and ideas that feel personalized, relevant, and reflective of who they are.
People around the world come to Pinterest for inspiration. Pinterest is a visual discovery engine where people find inspiring creators, shop new products, and seek out ideas to take offline. Headquartered in San Francisco, Pinterest launched in 2010 and has more than 475 million monthly active users. People have saved nearly 300 billion Pins across a range of interests, from creating a home office, cooking a new recipe to finding their next vacation destination.
Source: Pinterest
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Edited & Posted by the Editor | 9:12 AM | Link to this Post
