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June 26, 2021

Taj Named Strongest Hotel Brand In The World

• Recognized by the world’s leading brand valuation consultancy - Brand Finance

Taj Hotels

Photo: Iconic Indian hospitality brand Taj rated Strongest Hotel Brand in the World by Brand Finance.

MUMBAI, India, June 25, 2021 — Indian Hotels Company (IHCL) today announced that its iconic brand, Taj, has been rated the Strongest Hotel Brand in the world. Brand Finance, the world’s leading brand valuation consultancy, did the rating in its annual ‘Hotels 50 2021’ report. This report recognizes the most valuable and most robust hotel brands across the globe.

Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said, “This is a proud moment for the Indian hospitality industry on the global stage. Taj becoming the World’s Strongest Hotel Brand is a testament to the unwavering trust our guests have consistently placed in us and the warmth and genuine care our employees have embodied day-after-day. We will continue our endeavor to elevate the world-class experiences of luxury hospitality and deliver the magic of Tajness to all our stakeholders.”

Taj received an overall Brand Strength Index of 89.3 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction, and corporate reputation, as well as its world-class customer service.

David Haigh, CEO, Brand Finance, said, “We are excited to announce Taj as the Strongest Hotel Brand in the world. A brand with a century-old legacy and a custodian of the revered Indian hospitality has stood resilient despite the challenges posed by the ongoing pandemic. Global travelers have relied upon and tested brands in different ways, and Taj has emerged on top.”

The Hotel 50 2021 report also highlighted the successful implementation of its RESET 2020 strategy, which provided a transformative framework, helping the Taj brand surmount pandemic-related challenges.

The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. IHCL has 221 hotels, including 55 under development globally across four continents, 12 countries, and over 100 locations. These include Taj - the iconic brand for the discerning travelers, SeleQtions, a named collection of hotels, Vivanta, sophisticated, upscale hotels, and Ginger, which revolutionizes the lean luxe segment.

Source: Indian Hotels Company (IHCL)

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Edited & Posted by the Editor | 6:17 AM | Link to this Post

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