Fans in India will have Unprecedented Access to Personalized Olympic Content across Multiple Screens.

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July 25, 2021

Fans in India will have Unprecedented Access to Personalized Olympic Content across Multiple Screens.

Tokyo, July 25, 2021 - The International Olympic Committee (IOC) and Sony Picture Networks India, the official broadcast partner of the IOC, have announced the most comprehensive, multi-screen experience ever for fans in India.

Available in English and Hindi, a specialized digital platform on olympics.com will deliver unprecedented access to targeted, must-see Tokyo 2020 action and other IOC content for all Indian fans. The India-specific platform is the first of its kind from the IOC.

• Multilingual broadcast coverage on more screens than ever before

Sony Picture Networks India, the official broadcast partner of the IOC in India, will provide multilingual coverage across its various platforms. SONY TEN 2 and SONY SIX (and HD) channels will broadcast the games in English; Hindi coverage will be on SONY TEN 3 (and HD) channels. In addition, digital streaming will be available to fans on the SonyLIV website and app.

Doordarshan will air coverage across the DD Sports Channel on the DD terrestrial network and DD’s own DD Free Dish.

All live coverage on Sony starts with the live wraparound studio show SPORTS EXTRAAA at 3 p.m. IST followed by the Opening Ceremony at 4.30 p.m. IST.

• IOC platform

Complementing these efforts, the IOC has launched for the first time a Games platform on olympics.com and the Olympics app available in English and Hindi. The website and app will be part of many innovative digital experiences available to fans.

Highlights and news will be made available to keep fans updated on the latest from Tokyo, including —

A Live Blog to engage fans in English and Hindi
FanZone to engage fans in Olympic first-of-its-kind Fantasy, Bracket, Trivia and Visa Moments
Live results, schedules, medals, and athlete bios (for the first time, such info is being made available in Hindi)
Other originals.

The platform will also offer original programming from the IOC’s award-winning content team, all tailored to the local audience and available in multiple languages. Among the highlights is “Jee Jaan Se: India’s Olympic Hope,” a profile series in which the stories of six of India’s Olympic hopefuls - Amit Panghal, Bajrang Punia, Kamalpreet Kaur, Manu Bhaker, Neeraj Chopra, and Rani Rampal - are told by coaches, family members, loved ones and the athletes themselves. Also available is “The Academy: Forging India’s Badminton Champions,” the all-access docu-series that goes inside India’s Pullela Gopichand Badminton Academy and the lives of its top athletes ahead of Tokyo 2020.

Additionally, fans can get excited for Tokyo 2020 and celebrate India’s Olympic athletes with the “Apne Olympians” song. Indian playback singer Sukhwinder Singh (Grammy and Academy Award-winning song “Jai Ho”) and emerging rapper Dee MC perform the song. The IOC tasked the powerhouse duo to inspire a song and champion the pride of India while creating a rallying cry for their beloved team.

“We’re thrilled to inspire Olympic fans all across India through our digital platforms, bringing Olympic experiences of Tokyo 2020,” said Christopher Carroll, IOC Director of Digital Engagement and Marketing. “With Tokyo 2020 being the most digitally engaged Olympics ever, we have created a single platform for audiences in India to find relevant and compelling content on-demand, further personalizing their Olympic experience.”

In addition, local authorities in India, accompanied by broadcasters and other partners, have launched a trending song challenge called #Cheer4India. Performed by Grammy award-winner A.R. Rahman and young singer Ananya Birla, the song strives to inspire Indian Olympians and urge the public to wholeheartedly rally behind the country’s athletes during the Tokyo Games.

Source: International Olympic Committee

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