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August 28, 2021

Prof. Philip Kotler, "The Father of Marketing," inaugurates International TechInvent-2021 at Chandigarh University.

“Digital Markets have provided more access to smaller companies and offered more variety to the consumers,” — Prof. Philip Kotler.

Companies that fail to innovate with time get vanished from the market.” — Prof. Philip Kotler.

Chandigarh University

Chandigarh, India, August 28, 2021 — “Multinational companies all over the world have to strategize by making futuristic products and technologies available to the customers with changing times. Companies that fail to innovate are slowly extinct from the market,” said world-renowned author and Father of Modern Marketing, Prof. Philip Kotler, during the inauguration ceremony of the TechInvent 2021 organized by Chandigarh University.

Budding technocrats from all over India are participating in the month-long virtual TechInvent. Students from technical, state, central, and private universities and colleges compete to grab exciting cash rewards worth Rs 20 Lakhs.

Dr. Waldemar A. Pfoertsch, Prof. Emeritus for International Business at Pforzheim University, Germany, Dr. Anil Sahasrabudhe, Chairman AICTE, and Anantha Duraiappah, Director UNESCO MGIEP, were amongst the dignitaries who were present during the inauguration ceremony. While delivering his inaugural address to the students, Prof. Kotler said, “The emergence of digital marketing has opened up new avenues for the smaller companies. But, on the other hand, it has offered access to more variety for the consumers. Marketing 5.0 has just introduced the idea of using Artificial Intelligence to understand the consumers’ mood and requirement.” He further said that today when we go online shopping, the search algorithm used by the digital platforms shows results based on historical consumer behavior. While stressing using the mixed blend of traditional and modern marketing methods, Prof. Kotler said, “The traditional marketing techniques are based on consumer experience while the modern-day digital marketing techniques are based on historical consumer behavior.”

Dr. Waldemar A. Pfoertsch said, “Young and inquisitive minds help build the technology-driven products that are the future of the global markets. For example, suppose we see the technological advancements during the last decade. In that case, we will find that most of them have been the brainchild of youth innovators who, through their futuristic vision, have put their expertise in the development of products that we are using today.” Dr. Waldemar further added that universities and higher institutions play a critical role in breeding the next generation of innovators. The student community must learn the art of practically applying the theoretical concepts studied in the classroom.

TechInvent 2021 is an attempt to provide an international platform to the students to show their technical skills and allow them to learn new technologies from industry experts. The month-long TechInvent 2021 at Chandigarh University would organize more than fifty events in engineering, business management, mass communication, hotel management, fine arts, law, sciences and technology, fashion designing, industrial design, and architecture. The final rounds would be on 3rd and 4th September 2021.

Dr. R.S Bawa, Pro-Chancellor, Chandigarh University, said, “We have organized 42 Flagship Events, 21 International Workshops, 6 National Level Conferences, and 3 Entrepreneurship Summits during the month-long National level TechInvent 2021. Dignitaries from the Ministry of Power, Ministry of Earth Sciences, UNESCO, PEDA, AICTE, Asian Climate Change Education Centre participated. At the same time, representatives from more than 20 industries interacted with the students during the International Level TechInvent.”

Source: Chandigarh University


Prof. Philip Kotler is an American marketing author, consultant, and professor. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962-2018). He is known for popularizing the definition of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. — Editor

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Edited & Posted by the Editor | 7:59 AM | Link to this Post

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